XR Central - Providing Extended Reality-Based Solutions for Metaverse Creation

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Metaverse, a 3D immersive digital reality technique that combines augmented reality (AR), virtual reality (VR), mixed reality (MR), blockchain, and IoT to create a virtual world and collaborate within it. The global metaverse market was valued at $41 billion in 2021. According to ‘Metaverse Market Report 2022’ by Grand View Research, the global metaverse market size is expected to grow to reach $678.8 billion by 2030. Extended reality(XR) are the building blocks of the metaverse. that will help in uplifting the user experience in the metaverse.

XR Central is a metaverse technology based startup that provides innovatively designed solutions for metaverse creation for a diverse array of industries. Read to know about XR Central, its founder, the startup story, growth, and more.

XR Central - Company Highlights

  • Startup Name-XR Central
  • Headquarters-Gurgaon
  • Industry-Metaverse Technology
  • Founder-Shrey Mishra and Anshul Agarwal
  • Founded-2020

XR Central - About

XR Central is a Gurgaon-based metaverse technology startup. It was founded in 2020. XR Central has a vision to democratise extended reality technology and the metaverse. This means empowering businesses and individuals to use the metaverse to solve a diverse group of problems. When they bring new technology to the masses, it always leads to a leap in innovation which benefits and impacts many industries.

XR Central - Industry

The metaverse and XR industries are expanding at a phenomenal pace. There has been a large influx of investment by private and government entities in the field, and the market is projected to grow at a rate of 57.91%. The regions where most growth is projected is the Asia-Pacific region, and they anticipate that products from this region are poised to take the lead in metaverse services globally in the next five years. In the next year or so they want to introduce MetaQube to markets in the Middle East, European, and North American sectors.

XR Central - Founders and Team

Anshul Agarwal

Anshul Agarwal, Co-Founder & Director XR Central, is a mechanical engineer and Master of Business Administration who now spearheads sales, marketing and strategy development for XR Central. He has over a decade’s worth of extensive experience in sales transformation and corporate portfolio management has driven the progression of the XRC and MetaQube brand.

Anshul has a passionate work ethic and has traveled across the globe to liaise with clients. This empowers him to work closely with individual teams to deliver quality solutions. His robust educational background, coupled with experience in the corporate enables him to meet the expansion requisites of XR Central.

Shrey Mishra 

The other half of XR Central is Shrey Mishra, Co-Founder & Director XR Central - a computer science engineer who spearheads technology, operations and product development for XR Central. With 12 years of experience in storytelling and finding innovative, technological solutions to complex problems, Shrey has delivered unique concepts and driven innovation.

XR Central extends its services to the corporate and commercial segments in particular, and Shrey plays a critical role in the creativity and implementation of the concept. His flair for perfection and innovation motivates the team to experiment with unique ideas and implement them with the assistance of technological processions like Metaverse, Augmented Reality, Virtual Reality, and Interactive technology.

This passion and synergy between technology and marketing strategy has resulted in the founding of XR Central. They have a flat work structure, which means that they have no hierarchies. Each member of the team is as important as the other and all team members, from interns to engineers, can approach us, the co-founders, without hesitation. They have created an open work environment where team members can brainstorm and experiment without obstacles and deliver the kind of top-notch performance that makes a product truly unique.

XR Central - The Idea and Startup Story

Before XR Central the founder ran one of India’s largest platforms for gaming content, Gaming Central. The highly organic and sophisticated participation of the gaming community coupled with the constant output of the gaming industry made us ask ourselves a question: can gaming be used to solve real world problems? And that was the seed which has led Anshul and Shrey to conceptualise, develop and implement their DIY metaverse builder MetaQube.

They ideated and designed with a small team of passionate individuals which is growing every day, and they continue to iterate and innovate even now to ensure that their product reaches a level of quality which puts it far above its competitors.

XR Central - Products and Services

XRC is an XR (AR, VR, MR & WebGL) based interactive tech studio based out of Gurgaon and is founded and led by experienced industry experts Anshul Agarwal and Shrey Mishra.

XRC has been delivering a wide range of interactive and immersive XR solutions that have helped brands elevate customer experiences and brand recall. They specialize in metaverse creation for a diverse array of industries, as well as creating interactive design content using immersive technologies such as virtual and augmented reality (MR, VR and AR).

They are currently developing their flagship product, a powerful, game-engine-based metaverse builder called MetaQube. They provide B2B services and a forthcoming B2C product is in the final stages of development. They have worked with partners like Infosys, HCL, etc. to bring experience centres and immersive experiences to life, and are currently working with a diverse portfolio - from e-sport fan zones to building complex 3D models for training purposes in specialised fields.

Most of these experiences are run on MetaQube, which will be their B2C product. MetaQube will be a no-code world builder, where you can build a digital environment for your friends and family or at scale for thousands of people in a matter of minutes.

XR Central - Challenges Faced

The biggest challenge for them was educating the target audience and educating stakeholders about the possibility of XR. As the age of Web 3.0 arrives, XR technology is seen as the new frontier for experiencing content of all kinds.

But exposure to new technology in enterprise and wider consumer settings is very limited, and explaining and providing PoC, collating ideas, iterating and reiterating, and defining the full scope is a lengthy process which requires repeated starts and stops.

They overcame these challenges by creating their own PoCs and developing material to educate people on these new technologies. This is how they have gained the confidence of leading brands.

XR Central - Growth

XR Central work for clients all over the world from its offices in Gurgaon. Their users come from a very wide selection of industries, from aviation to coating manufacturers, and they empower them to build different experiences which connect them to customers, manufacturers, and their stakeholders.

Some of their notable clients are:

  • Spicejet
  • Taiwanese PC giant Gigabyte
  • Lucknow Super Giants
  • India Art Fair
  • Axalta
  • Forevermark
  • Dell
  • SAP Labs

The future for XR Central is fantastic because the world is moving towards Web 3.0.

XR Central - Tools Used in the Company

Some of the tools XR Central uses for its team and work are:

  • They use Google Suite for collaboration and day to day work.
  • ZoHo for document collation and streamlining.
  • During their fun work sessions they use MetaQube, their own platform, for effective internal and external collaboration with a unique hook.

XR Central - Recognition and Achievements

They are always in the news, and have received widespread press coverage for many of their projects. For their project with India Art Fair, they were featured in Financial Express, The Print, Outlook, The Hindu, and Business Today. For their collaboration with GIGABYTE and Lucknow Super Giants XR Central was covered in newspapers all over the world. Over a hundred news and media agencies have covered XR Central’s projects, with glowing testimonials from clients.

Anshul and Shrey also write a regular column aimed at de-mystifying the metverse and XR technologies for the wider public for The Sunday Guardian.

XR Central - Future Plans

As well as the Indian subcontinent, they want to provide services to regions in the Middle East and Europe. Their work is multicultural and intuitive and they are sure they will be able to bring that knowledge to develop timeless metaverse products for a diverse set of countries and audiences.


What is XR Central?

XR Central is a Gurgaon-based startup focussed towards metaverse creations and using AR/VR for innovative design solutions.

When was XR Central founded?

XR Central was founded in 2020.

Who is the founder of XR Central?

Shrey Mishra and Anshul Agarwal are the co-founders of XR Central.

Is XR Central funded startup?

Yes, XR Central has raised funding of $135K in a Seed Round.

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