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Consumers who use eyewear know how expensive and high-maintenance these products can get. To provide a viable alternative to this and make the experience hassle-free and simple, Amman Kumar, Bhavik Kumar, Rohan Kumar, and Shrijay Sheth launched VisionWagon in 2019 to enable consumers to buy eyewear like eyeglasses and sunglasses online.
VisionWagon is an online eyewear and sunglasses company, providing affordable fashion eyewear, with high standards of dispensing. The vision here is to build India’s most valued multi-modal Eyewear solutions company offering availability, accessibility and curative experience to its customers.
Driven by the core belief to provide affordable yet fashionable eyewear for the evolving needs of the customer’s lifestyle, concerning their work and other requirements. VisionWagon is all set to become the number 1 online eyewear company.
- Startup Name-VisionWagon
- Sector-Ecommerce – Online eyewear store
- Founders-Amman Kumar, Bhavik Kumar, Rohan Kumar & Shrijay Sheth
- Parent Organization-SarvaGunAushdhi Pvt. Ltd.
About VisionWagon and How it Works
VisionWagon’s products provide the kind of protection that your eyes need, in an “always-on” world. No individual is not using a screen today – laptops, tablets, computers, phones etc. All these constitute a significant amount of screen time.
For VisionWagon, each of these individuals is a customer whose eyes will require protection from excessive use of the screen. This goes beyond the scope of consumers having a prescription and continuous education of the customer for this requirement would open the market for a much wider audience.
By using the code "STARTUPTY25" to buy anything on VisionWagon, you can get 25% off.
VisionWagon - Target Market Size
According to Business News Media Sources, the Indian eyewear market is quite complex. With independent opticians commanding 94.02% of the market, organized retail chains form 5% of the pie and Ecommerce accounting for the remaining 0.98%.
In the next 5 years, a big surge of smart eyewear in the affordable range is anticipated. More in line with smart devices like mobile phones, watches & headphones.
VisionWagon - Founders & Team
VisionWagon was founded by Amman Kumar, Bhavik Kumar, Rohan Kumar and Shrijay Sheth. Amman, Bhavik and Rohan were working in the same business. Shrijay's success with his earlier Ecommerce ventures made him the natural choice as a partner for the venture – creating a hassle-free eyewear shopping experience online.
How was VisionWagon Started
Three of the co-founders were working in the same business. And Shrijay”s experience in building scalable Ecommerce ventures made him the natural choice as a partner for creating a hassle-free eyewear shopping experience online.
The founders wanted to take their legacy of 60+ years online to reach out to a wider audience beyond the geographical scope of physical stores. The Ecommerce market in India is booming and the online eyewear market is very negligible, hence there is a lot of scope for players who focus on customer-centric eyewear solutions.
Ideation and consultations with the supply-chain partners, end consumers, and business consultants gave them added insights. Ease of shopping online was amongst the core insights the founders derived from the research.
VisionWagon - Name, Tagline, and Logo
The founders wanted VisionWagon to come across as a wholesome Vision solutions company that carries all relevant eyewear solutions currently available in the market. And also they were geared to embrace any new developments in this ever-changing scenario. Hence they wanted a logo that appealed to the youth.
VisionWagon - Startup Launch
The first few customers of VisionWagon came from friends & family, where the founders actively promoted the brand. Later, they incentivized them to bring their connections to visit the website.
Apart from the organic push, they found social media, both organic and paid - to be an apt traffic source for their brand. Since eyewear is a product that has visual appeal, Instagram, in particular, is observed to be an apt platform for promotions.
Their outreach through various marketing campaigns is backed by re-marketing channels like emails (for registrants) and re-marketing through social media and google are important to get initial traction.
VisionWagon provides 15% discounts to 1st-time sign-up clients. Adding new collections, cash-back on each transaction through PayPal and attractive discounts during festive times. This has helped this venture reach out to more customers through the initial phase.
VisionWagon - Business Model and Revenue Model
The revenue model looks simpler for VisionWagon. There are 3 simple price-points (inclusive of lens-prices). Any additional coatings or features that the client wishes to add over the existing lenses can be add-ons for a very nominal cost. VisionWagon is enabled with an online transactional model with secure payment gateways.
VisionWagon - Competitors
Though the online market for eyewear products is minor as compared to the offline market, there are still competitors playing in the minor online market. The major competitors include lenskart.com, eyedo.in, coolwinks.com, Lensbazaar, Titan Eyeplus, Vision Express to name a few.
VisionWagon - Growth
The company is growing steadily in revenue every month, orders per day are growing, repeat customers are assuring that VisionWagon is giving the right quality. With more social media influencers approaching the company to collaborate, the fashion quotient of the eyewear is increasing with every passing day.
“We wish to constantly improve and upgrade the customer experience by embracing new trends & technologies.” Said the founders.
Who are the Founders of VisionWagon?
VisionWagon was founded by Amman Kumar, Bhavik Kumar, Rohan Kumar and Shrijay Sheth.
Who are the competitors of VisionWagon?
The major competitors of VisionWagon include lenskart.com, eyedo.in, coolwinks.com, Lensbazaar, Titan Eyeplus, and Vision Express.
What is the Revenue model of VisionWagon?
There are 3 simple price-points (inclusive of lens-prices). Any additional coatings or features that the client wishes to add over the existing lenses can be add-ons for a very nominal cost.