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TagMango - Helping Creators Monetize Better

Company Profile is an initiative by ListMyStartUp to publish verified information on different startups and organizations. The content in this post has been approved by the TagMango.

TagMango equips creators to monetize their audiences directly. It is a SAAS tool that enables creators to build their own online store to host cohort-based courses and to mint and sell NFTs.

They launched the SAAS platform for cohort-based courses in February, 2021 in which they provide a landing page builder, payment gateway, inbuilt video-hosting and a chat feature to seamlessly host cohort-based live courses.

The next addition to the SAAS platform is the NFT marketplace where creators can mint and sell their own NFTs and will go live in March, 2022.

TagMango - Company Highlights

  • Startup Name-TagMango
  • Headquarters-Mumbai
  • Founders-Divyanshu Damani and Mohammad Hasan
  • Sector-AdTech
  • Founded-2019
  • Parent Organization-TagMango Pvt. Ltd.
  • Website-www.tagmango.com
  • Status-Private
  • Employees-35
  • Total Funding Amount-$2.3M

TagMango - Latest News

  • March 2022 - Launch of the TagMango NFT Marketplace. In this Marketplace, India’s top creators would be launching their NFT’s.
  • February 2022 - A major rise of creators on the platform is witnessed. Creators earnings on average are growing at a rate of 62% Month on Month.
  • January 2022 - Launched India’s first Creator Pad in Mumbai for creators to connect, collaborate and create.
  • February 2021 - Started focusing on creator monetization. TagMango began helping creators monetize their courses and workshops.
  • March 2020 - Change in the model, TagMango started enabling personalised celebrity shout outs for fans through their platform.
  • November 2019 - Received funding from Y Combinator.

TagMango - About and How it Works

It is a SAAS tool that enables creators to build their own online store to host cohort-based courses and to mint and sell NFTs.

They provide a landing page builder, payment gateway, inbuilt video-hosting and a chat feature to seamlessly host cohort-based live courses and workshops.

TagMango will soon be launching their NFT marketplace which seeks to serve as a gated community for the country's top content creators, offering a variety of tools across the metaverse and in the real world to assist them Connect, Create, and Collaborate.

TagMango - Founders

Divyanshu Damani and Mohammad Hasan - Tagmango Founders

Divyanshu Damani and Mohammad Hasan 

Divyanshu Damani and Mohammad Hasan founded TagMango in February 2019. The success of the venture was witnessed across the globe as both of them received the prestigious title of “Forbes 30 under 30, Asia”.

Divyanshu Damani is a passionate entrepreneur, a social media influencer, and a keynote speaker. He has a Bachelor’s Degree in Business Administration from St. Xavier’s College, Kolkata. Divyanshu also co-founded other startups:

‘Wakeupkid’, a social entrepreneurship venture which through its projects, videos, and posts seeks to utilize the influence of social media and youth power to make a difference in the world.

'The Soch Network’, an online media distribution platform for dispensing thought-provoking content of national interest.

Divyanshu himself is a social media influencer. A vivid speaker, Divyanshu also hosted the ‘Divyanshu Damani Talk Show’ (an online talk show) and has spoken at various IITs and IIMs. He has also been featured on TEDx and JoshTalks.

Mohammad Hasan is an entrepreneur at heart. He is a graduate in computer science engineering and is an experienced website & mobile app developer. He also co-founded ‘Fleapo’, an information technology solutions provider specializing in mobile apps development, customized web apps development, and internet marketing services. Fleapo is currently operating in 3 countries.

TagMango - Startup Story

Divyanshu, having been a social media influencer for quite some time, saw the immense scope and opportunities present in the world of social media influence. After meeting Hasan in college they just knew that they had what it takes to potentially disrupt an industry. Initially, TagMango gave influencers a chance to work with the best brands in India such as Hershey's, Bounce, and Raw Pressery. It had tied up with over 80,000 influencers before pivoting to the celebrity video shoutout model. After this TagMango understood the marketplace better and aimed at attacking the problem at its core. They allowed creators to monetize their D2C interactions with their audiences. Now, hundreds of Tagmango creators are monetizing their courses and workshops and building this ecosystem of passing on high quality content and knowledge to the consumer.

TagMango - Mission

The big vision is for them to become the 6th logo behind the truck. If today, you see Facebook, Instagram, LinkedIn, Pinterest, Twitter - the 6th logo will be TagMango.

The mango will signify that every monetizable interaction for an entity - both virtual like workshops, courses, NFTs and physical like merchandise, products is hosted on the creator’s TagMango platform.

They aim to build an online shop for the creator that’ll help them seamlessly monetize all direct-to-consumer interactions through a single window.

TagMango - Business Model

The company works on a commission business model. After completely aiding creators in launching their online workshops or courses TagMango has a 10% take rate on creator earnings.

TagMango - Growth

Creator Earnings on TagMango are growing at 62% MoM.

TagMango - Social Media Presence

Social media presence of Tagmango on different platforms:

  • Facebook - 3,366 Likes
  • Twitter - 651Followers
  • Instagram - 25 K Followers
  • LinkedIn - 6,878 Followers

TagMango - Competitors

Some top Competitors of TagMango are:

  • Unacademy
  • Graphy
  • Exly

TagMango - FAQs

Who are the founders of TagMango?

Divyanshu Damani and Mohammad Hasan founded TagMango in February 2019.

How much funding did TagMango raise till date?

TagMango has raised a total of $2.3 million in funding. The latest funding of $750,000 was raised in December 2020 from Y Combinator, Kevin Lin (Co-founder of Twitch), XRM Media, Pioneer Fund, and angel investors from the USA and the UAE.renowned creators from India like Varun Duggirala, Prakhar Gupta, MSB Vision, Dr. Sid Warrier and 15 other strategic angels.

Who are the Major Investors in TagMango?

The major investors in TagMango are Y Combinator, Pioneer Fund, Alan Rutledge, Kevin Lin, JAM Fund and XRM Media.

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