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Social Impact is being focussed by many startups for ethical growth of its business. Companies are thoughtful towards bringing a significant, positive change that addresses a social challenge specially environmental issues and shows care & concern towards mother Nature.
In modern days with shortage of natural resources Svenklas put its focus on practising sustainability and artful lifestyle products designed thoughtfully with modern aesthetic and hand-made with plant based natural materials.
Read to know about Svenklas, founders, products & services, business model, and the story of its growth.
Svenklas - Company Highlights
- Startup Name-Svenklas
- Industry-Retail Apparel and Fashion
- Founders-Nikhil Sharma and Nischal Sharma
Svenklas - About
Svenklas designs minimal, functional and aesthetically appealing products for life's everyday journeys. Channeling the simplicity and beauty of the great outdoors, their durable and quality pieces are infused with a distinct streak of luxury with carefully chosen features for everyday use.
“The thinking about Svenklas is to create products that are minimal, stylish, beautiful and just keeping things simple. Sometimes innovation is about taking things away. We saw an opportunity to innovate by using natural materials and creating products that are more design driven.” - Svenklas founder duo Nikhil and Nischal.
Svenklas - Industry
As per Technopak Advisors, the fashion accessories market of India was observed at USD 3.4 billion in 2014 and is estimated to grow at a CAGR of 12 percent to reach USD 10.6 billion by 2024.
Svenklas - Founders and Team
Nikhil Sharma and Nischal Sharma
Nikhil Sharma and Nischal Sharma are the founders of Svenklas. They both met at the workplace and became friends instantly due to their common Himalayan connection as one of them hails from Shimla and the other is from Dehradun.
They were friends first and business partners second and always shared ideas back and forth about things they loved, things they saw, brands, objects, architecture, and places to go. It was quite natural to start a business together for them. They have complementary skill sets, but also different ones, and that helped when there were just the two of them were trying to get Svenklas off the ground.
Svenklas - Startup Story
Svenklas started out by making lifestyle products from discarded materials like billboards that would normally end up in a landfill. They eventually had to pivot as they started to face raw material sourcing requirement issues. So, they started exploring and researching "non-fuel" based natural sustainable materials. This eventually led to Svenklas where they are creating technical lifestyle products of the future using innovative sustainable natural materials.
Svenklas - Mission and Vision
Svenklas is a design-driven sustainable luxury lifestyle accessory brand creating thoughtful products using plant-based natural materials for life's everyday journeys. With sustainability at the forefront and inspired by the vast yet beautiful Himalayan landscapes and rich Nordic heritage, the company are on a mission to prove that aesthetics, design and sustainability doesn’t have to be mutually exclusive.
They found that anything synthetic materials can do, natural materials can do better. Channeling the simplicity and beauty of the great outdoors; Their minimal, functional and aesthetically appealing products are infused with a distinct streak of luxury with carefully chosen features for everyday use.
They are committed to creating products that would act as a vehicle for change and would speak to the generations of people who know the distinction between quality and quantity and also care about our planet. That’s the brand and mission of Svenklas.
Svenklas - Name, Tagline, and Logo
The founders of Svenklas spent months looking for the apt name in English-Nordic dictionaries before they found the one that mirrored their vision for the brand. The name Svenklas is composed of two Nordic root words “Sven” + “Klas” which translates to ‘Victory for the Youth’ in Norse language.
The name also reflects their vision towards creating products that are rich in meaning, quality and story while focusing intently on aesthetics, functionality, natural materials, attention to detail and artisanal craftsmanship.
Svenklas - Business and Revenue Model
Svenklas primarily sells directly to consumers via its website. The other channels of revenue are 3rd party marketplaces like Tata CLiQ Luxury, Amazon, Flipkart, Ajio and Myntra. They also work closely with platforms like CRED, Paytm, PhonePe and Magicpin.
The other revenue streams include selling on curated marketplaces like Rooted Objects, Caelum, Vibecity and via exclusive brand partnerships. They're also available in the US (online and offline) with a couple of retailers and a few dropshipping partners.
Svenklas - Products and Services
Svenklas was created to show that you don’t have to sacrifice style for sustainability and their collection is a testament that you can actually produce great looking products in a sustainable way.
The company is always looking to contribute towards considered, conscious and responsible design while challenging the role of functionality in design to deliver the highest quality products.
In today’s world, there is an acute shortage of natural resources which forced Svenklas to do away with thoughtless consumption, production and design. So, they've put their focus on practising sustainability and respect for the environment at all times without compromising the aesthetics.
Their collection is the love letter to sustainability and craftsmanship - from the pride that’s taken in making something sustainably by hand to the joy of owning a little piece of that magic. Their collection draws inspiration from raw Himalayan landscapes and rich Nordic heritage to create everyday products which are uncomplicated, long-lasting, modern and aesthetically appealing.
All of the products by Svenklas in the collection are made using 100% organic cotton or full-grain vegetable-tanned leather and all the synthetic fabrics contain recycled fibres. They've designed the collection for the urban city lifestyle and outdoor adventures alike.
Combining innovation with the inspiration provided by the timeless Himalayan landscapes that include wide unpopulated areas, waterways and dense forests alongside the modern urban way of life.
Svenklas have created a premium collection of products that includes a selection of styles from backpacks, tote bags, hip pack, messenger bags, briefcases to wallets for every occasion and adventure with a simplistic design aesthetic
Svenklas - Challenges Faced
A lot of things in life are utilitarian. So, there isn’t a lot of importance attached to them. Svenklas cared about backpacks which not many people cared about when they started, although everybody wore them. They had to break that barrier where people would pay importance to a brand that sells just only backpacks and also make them care about sustainability, materials, design and craftsmanship.
Svenklas - Growth
Svenklas relied heavily on influencer marketing when they started. It just happened that a lot of celebrities who they reached out to on Instagram really loved their mission, design and approach to sustainability that somehow convinced them to carry their products and then share pictures on social media. This really catapulted their brand among the initial target audience and that’s how they got their first 100 users.
Svenklas - Advertisements and Social Media Campaigns
The marketing campaign of the brand with Vicky Kaushal was hugely successful where Vicky carried our Hagen backpack to Serbia for the shoot of his film ‘Uri’. He posted about Svenklas and their Hagen backpack on his Instagram while he was in Serbia and that created a lot of buzz and helped them carve a little niche as a brand in the backpack category.
Svenklas - Awards and Achievements
YourStory Top 500 Challenger Brands of India 2021.
ELLE Graduates 2021 Sustainable Design Award finalists.
IMG Reliance, Lakme Fashion Week Circular Design Challenge 2020 finalists.
Our products are carried by celebrities like Vicky Kaushal, Sumit Vyas, Shriya Pilgaonkar, Sayani Gupta, Aisha Sharma, Mrunal Thakur and Angira Dhar.
They have also been featured in magazines and news portals like Grazia India, ELLE India, Times Internet, Homegrown, LBB India, Fashion Network and YourStory.
Svenklas - Competitors
Da Milano, Hidesign, Herschel, Bellroy are some of the top competitors of Svenklas.
Svenklas - Future Plans
Svenklas are soon planning to enter the apparel category with their t-shirts launch. As trends change, they've adapted to them, and now are building a product roadmap on how they can be relevant to the female consumer beyond just the unisex aspect. They are looking to add more feminine, smaller silhouettes and pay more detailed attention to how women are going to carry it
The company has grown multifold year on year since its inception in 2018. They are growing through their own means with a laser-sharp focus on unit profitability and will continue to reinvest profits into opportunities create more categories, go into more countries and retailers.
They will also continue to invest in social causes like their partnership with GiveIndia where they plant 2 trees for every Svenklas product sold. The future plans of Svenklas include further international expansion, new category launches, limited product drops, exclusive brand partnerships, working with social media creators, influencers and celebrity collaborations.
Svenklas - FAQ
Who are the founders of Svenklas?
Nikhil Sharma and Nischal Sharma are the founders of Svenklas.
Where is the headquarters of Svenklas located?
The headquarters of Svenklas is located in Gurugram, India.
What is Svenklas?
Svenklas is a fashion and apparel company that sells sustainable and luxury premium quality backpacks, travel goods and accessories.