Money View Success Story - How it is Monitoring Day-to-Day Finances and Helping People Stay Financially Fit?

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A new restaurant at the corner of the lane, online offers, sale season, and food applications making life easy by delivering at your footstep; all of these are so tempting. With over a hundred reasons to spend, one might get concerned about the monthly expenditure. It is definitely cumbersome to keep an account of our expenses in this life of hustle and bustle, but an application like Money View, which helps in monitoring day-to-day finances, is the answer to all our money-related issues.

Money View was launched in 2014 by two IIT friends, Sanjay Aggarwal and Puneet Agarwal. Money View caters to the user with personal finance management, to keep a check on everyday finances. Be it; electricity bills, or travel expenditures, it has a record of cash expenses and regularly reminds the users of payments that are due. Not only this, but Money View also provides loans. What more do we need from an application!

This article is all about this interesting startup that is helping millions of users in managing their expenses and living a life of financial discipline.

Money View - Company Highlights

  • Startup Name-Money View
  • Headquarters-Bengaluru, India
  • Sector-Fintech
  • Founders-Puneet Agarwal & Sanjay Aggarwal
  • Founded-2014
  • Total Funding-$104.42 million (March 2022)
  • Valuation-$625 mn (March 2022)

Money View - About

Struggling with your monthly budget? Look no further. Money View is here to keep you sorted about your expenses. Money View is a personal money manager and expense manager app that focuses to make financial management simple, smart, and secure; thereby, enabling end-consumers to manage their day-to-day expenses and finances in a better way.

Founded in 2014, Money View is a versatile personal money manager app, which offers a snapshot of all your personal finances. It scans texts related to your bank accounts and spending on your mobile phones and gives you a well organised view of your expenses. It also has a bill tracker, which ensures that you never miss a payment deadline. Recently they have also moved on to giving personal loans to the users.

According to the co-founders, Money View is an application designed to give you a single view of what’s happening with your money. It tracks all the daily expenses by sifting through the debit/credit card messages received from the bank on your phone. Thus, letting you know your expenditure on a daily, weekly, and monthly basis. Moreover, it tries to understand your spending pattern and reminds you to pay your bills on time. Unlike other apps, Money View organizes all the data through SMSs, without one having to manually segregate them.

Since 2016, Money View comes in 6 local languages, namely Hindi, Gujarati, Bengali, Tamil, Telugu, and Kannada. The main reason to have local languages is to be able to fully solve the users’ problems. Currently serving more than 10 million users, Money View assures to have a security system like the best banks in the country. The company uses personal client information only for providing a better experience. The information is encrypted which helps in avoiding any data loss or misuse.

The Money View app has three big features

The first feature gives the consumers a single view of where their money is. It lists out all the financial accounts that one has like bank accounts, credit card accounts, loan accounts, etc. Get a graphical view of your 'Available to spend' before you hit your budget.

The second features tell you where your money is going. How you are spending your money? It also auto-categorizes your spending; it assembles facts like out of 50,000 bucks you have spent so much on food, rent, shopping each.

The third feature is the app is integrated with tools for users to start making better financial decisions. The first tool is a budget management tool. It enables real-time budget management. You can set up your budget for a particular month and at any given point in time the app will tell you how much more you can spend in the remainder of the month.

Also, the company assures that the Money View app is totally safe. It uses 256-bit data encryption for data management, to keep the customer data safe and secure. Besides, it is important to know that the app decodes only the transaction-related messages on your phone, and not your OTP or other personal information.

Technological Tools

Technology is the backbone and the key facilitator in the app’s offerings. Money View makes use of sophisticated natural language processing and information retrieval techniques to create intelligent norms. These are then utilized by the app to produce a very accurate picture of the users’ financial data in a way that they can simply and effortlessly understand. Therefore, it uses its patent technology that systematizes the data from these messages to deliver a simple and smooth view of the users’ finances through the app.

All You Need to Know about Money View Personal Loan

Money View, a fintech startup, is a loan financer, which also helps in planning overall finances. It can provide loans ranging from INR.10,000 to INR. 5,00,000 within a day or lesser. The application pulls data about banking, bills, and expenses from the client’s SMS box. It provides the user with a view of their bank balance, income spent, and income dues. The application is designed for all smartphones and is also a lightweight application, which can run and be updated even without internet connectivity.

Money View offers personal Loans of upto 5 lakh for a period of 3 to 60 months.  You can simply download the Money View Loan app and apply for a Personal loan. You just need to fill in the required details and upload the documents required through the Money View Loan app. After your profile is verified, you receive the NACH (National Automated Clearing House) form and loan agreement on the app. After submitting a signed copy of the NACH mandate, and loan agreement, Money View disburses the amount to your bank account normally just within a few hours.

Eligibility criteria for receiving Money View Loans are-

Your age should be between 21-57 years

Your salary should come by bank transfer

Income criteria varies based on whether an applicant is salaried or self employed, applicant's CIBIL score ( minimum 300 required) , credit history and applicant's location.  

Documents required for taking Money View Loans

ID proof (Aadhar card or PAN card)

Address Proof

Bank Statement of Salary Account

Income Tax Return Verification Form for the last 2 years, in case of self-employed persons

The best part about Money View Loans is that the entire process from documentation to verification is paperless and digital.

Money View Loan's interest rates vary from 16% pa to 24% pa. EMI payment can be done manually through the app or one can also opt for the auto-debit option. Besides, users can go for foreclosure of Money View Loans anytime after payment of 3 EMIs.

Money View Loan Status Check

Money View offers its users the facility of loans ranging from Rs 5,000 to Rs 5,00,000. You can easily check the loan status in Money View. If you're wondering about easy ways for Money View loan status check, then:

You first need to visit the website of Money View and then click on the Sign in option

You then need to log in to your loan account with the help of your registered email address

After that, you need to check out the Dashboard and then scroll down to the Application Status tab, where you will be able to check your loan application status.

Money View - Founders and Team

Money View was founded in 2014 by two IIT friends, Sanjay Aggarwal and Puneet Agarwal.

Puneet Agarwal

Puneet Agarwal graduated from IIT-Delhi in 1995 and moved to the US to complete his MBA from Purdue University - Krannert School of Management. He was there for the next 17 years, working at different companies including McKinsey, Capital One and Google, where he was a product management director. Puneet started his career working as a consultant for McKinsey for about three years. He then worked with Capital One, Bling Nation, and as a Product Management Director for Google. Puneet has been an entrepreneur for 7+ years now and also advises and invests in start-ups.

Sanjay Aggarwal

Sanjay Aggarwal, the co-founder of Money View, is an IITian who completed his Btech degree in 1993, from the Indian Institute of Technology, Delhi. Later, he continued working as an engineer at Ciena Corporation, Yahoo, among others. Sanjay Aggarwal has vast tech experience of working with companies like Appian Communications Inc, Ciena Corporation, and Yahoo! After this, Sanjay founded, an education portal providing content on colleges, courses, exams, and admissions, in the year 2006.

Money View has a team that is around 55 employees strong, which helps in securing the data of the clients. The company’s core value is to bring simple solutions and have control of your money at the same time.

Money View - Startup Story

It was a dream of both the co-founders, which started one day while sipping coffee at Starbucks. The dream was to make India financially fit through a mobile app. After Puneet came back to India in the year 2013, he moved to Bengaluru, to gauge the start-up scene and start something of his own. While looking for a place to stay in the city, he reunited with his IIT senior, Sanjay. It was the same time when Sanjay was exiting his venture, Minglebox. He along with Sanjay started Money View in the year 2014. They then realized at an early stage, in the year 2016, that providing the application in local languages will help solve the problems of users better. Their target is to provide young India with an application that helps to keep a check on their expenses.

In the beginning, Money View only provided the users with guidance to save, this helped in gaining data. In the year 2016, Money View became a complete fintech product. ‘We believe that access to financial services is a basic right to all individuals’ is the core belief of the start-up founders. Money View is now a paperless application, providing users to set budgets, view their bank account details, manage bills and record cash expenses.

Money View - Business Model & Revenue Model

With Money View, Sanjay and Puneet are focusing on establishing a trusted brand in the personal finance management application segment. They are also looking at moving from just notifying users of their savings, to notifying them about potential investments that can be made.

“Our aim is to help our users stay on top of their finances with zero effort. With our focus continuously on adding features and offerings that help our users stay financially fit. For instance, one of the things the app helps the user with is to start saving more by managing his expenditure. The users will soon be able to find smart ways to invest their savings from within the app,”  quotes Money View co-founders Sanajy and Puneet Agarwal.

Since Money View is a free application, the company does not have a fixed revenue model. It follows month-on-month metrics, and as claimed by the founders in a 2015 interview, the company was growing at almost 100 percent.

In 2016, Money View tied up with ICICI Prudential Mutual Fund and launched Green Account, a feature that lets the users of Money View App, invest through the app. Money View earns commission on every investment made through the app.

Money View - Funding and Investors

Money View has raised total funding worth $104.42 million to date. The last Series D round of funding, which poured in $75 mn, came through on March 9, 2022, and was led by a chunk of investors including Accel, Tiger Global, Winter Capital, Evolvence, and more, making the current valuation of Money View shoot up to $625 mn. The previous Series C funding raised by Money View was of $13.3 mn, led by Accel.  

In October 2014, Money View raised $1.32 million in funding from Accel. In April 2015, Money View raised funding of almost $6.90 million from Tiger Global, Accel India, and Ribbit Capital. The team plans to use this funding to work on the next generation of the product.

Money View - Growth

Currently, Money View has a user base of over 10 million. Money View employs 55 people and the app currently has customers across 400 Indian cities. Besides, Money View loan has also got positive reviews from customers. Money View Loan app is rated 4.2 in Google Play Store.

Money View currently boasts over 1 million app downloads per month and it takes pride in catering to more than 200 mn underserved customers. Currently, as per Money View, the business has grown 4X in the previous year and is presently disbursing loans at an annualised run rate of $700 million.

The Puneet Agarwal-led company recorded a 20% growth in its revenue from operations, which became Rs 98.45 crore in FY21 from Rs 81.45 crore in FY20. The losses of Money View were also restricted by 31%, thereby making it stand at Rs 46.81 crore (FY21) from Rs 68.30 crore in FY20.  

With the steady rise in the number of Indians opting for digital payments, Sanjay and Puneet are planning to take Money View to new heights.

Money View - ESOPs

Money View has expanded its ESOP pool, where it has added Rs 72 crore worth of stock options, as of May 28, 2022. The earlier 1,33,338 stock options of Money View were increased to Rs 1,75,390 options. Its new ESOP pool is now worth Rs 300 crore ($40 mn) including the recent expansion worth Rs 72 crore.  

Money View - Awards & Recognitions

To list, some of the major awards and recognitions that Money View witnessed in the recent times are:

Money View has been ranked as the Best App in the year 2015 by Google, India.

  • It was also a runner-up in the IBM start-up challenge.
  • It was listed in 'Top 100 Startups in India 2018' by SutraHR.
  • 10 Points to Evaluate before Raising Funds for Startup

Money View - Partnerships

Money View partners are many including the ICICI Prudential Mutual Fund, with which the company has collaborated to launch an app-based solution – the Green Account platform.

Through the Green platform, it will offer two exclusive products—Savings+ and Tax Saver+—allowing users to take a step ahead towards financial fitness by saving money and growing it faster.

Savings+ is designed as a suitable alternative to traditional saving options. It allows users to park them in Liquid Funds offered by ICICI Prudential Mutual Fund. Meanwhile, the Tax Saver+, the second product offered through this partnership, helps users save on their tax by investing in Equity Linked Savings Scheme (ELSS) option provided by ICICI Prudential Mutual Fund.

Money View has tied up with more than 3 banks as lending partners. Money View is also inviting individuals to join them as loan partners. Interested individuals can visit the Money View website, register as a loan partner, and start earning by referring anyone who is looking for a Money View personal loan. The online credit platform has partnered with over 15 financial institutions to date to expand and better its credit offerings.  

Money View - Competitors

As far as the financial management space is concerned, Money View is not the only personal assistant available. There are others such as 'Walnut' to track expenses, get bank balances, and split bills with friends; Times Internet-backed money management app, 'Smartspends'; expense manager 'Gullak', which claims to have registered over 1 Mn downloads; and Aditya Birla’s 'MyUniverse'.

As bigger and more applications are building at a high speed, the market is getting tougher. Money View believes to be competing with applications like:

  • Faircent
  • Lendingkart
  • Capital Float

In the coming months, it will be interesting to see how this company will bring the necessary differentiation to rise above its competition and generate a value proposition in the minds of its customers.

Money View - Future Plans

The company is currently looking to have $1 billion in assets under management (AUM) over the next 12 months. Money View is also eyeing to be more profitable in the upcoming fiscal.

Money View - FAQs

What is the Money View app?

Money View is a fintech company founded in 2014, which has an app that is user-friendly via which the users can track and organise expenses, bills, and account balances. Furthermore, with the Money View app, they can also avail of personal loans.

Who is the owner of the Money View company?

The Money View has been founded by Puneet Agarwal and Sanjay Aggarwal, who are among the Money View owners.

What is the Money View Revenue?

Though the exact figures are yet to be disclosed, as per reports, Money View revenue is somewhere around $30 mn.

Who are the founders of Money View company?

The Money View founders are Sanjay Aggarwal and Puneet Agarwal.

Does Money View provide loans?

Yes, in addition to helping you keep track of your daily finances, Money View also provides loans ranging from Rs 5,000 to Rs 5,00,000 within a day or lesser. Its instant loan can also be approved within 2 minutes.

Who are some competitors of Money View?

Some Money View competitors are Faircent, Lendingkart and Capital Float.