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Instagram, Youtube, Facebook, Whatsapp, Reddit, and the list goes on when it comes to platforms for content creation and sharing. Over the past decade, the creative content curation and creation mechanisms have transformed the digital media and audiences seem to be enjoying the quick accessibility and easy sharing format that contemporary technology offers us today. It is difficult to create content that can go viral, keeping in mind the number of subjects that are put up on social media by various websites. And then came on a website called ScoopWhoop which became an overnight sensation today is one of the largest internet media and News companies in India. Read About ScoopWhoop Company Profile, Founders, Competitors, ScoopWhoop Revenue, Business Model, Funding, Growth, Logo etc.,
ScoopWhoop started in August 2013 by six colleagues who are also Indian Institute of Mass Communication alumni namely, Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh, and Suparn Pandey. ScoopWhoop is one of the most popular internet media companies in the country that enables its users to discover, create and share specific stories as per their interests. It mainly focuses on sections and areas like life, news, humor, travel, sports, food, foreigners, and more. The company has been acquired by The Good Glamm Group, the parent company of the Mumbai-based D2C beauty brand, MyGlamm, on October 20, 2021, Wednesday.
ScoopWhoop - Company Highlights
- Company Name-ScoopWhoop
- Headquarters-New Delhi
- Industry-Media & Entertainment
- Founders-Sattvik Mishra
- Funding -$5.6 million (September 2021)
- Acquired by-The Good Glamm Company on October 2021
ScoopWhoop - About How it works?
ScoopWhoop is a company that provides social news and entertainment. They have a channel that provides remedies on social concerns while also having listicles on current affairs, politics, sports, etc. ScoopWhoop got its inspiration from the global trending website Buzzfeed, but ScoopWhoop came with the vision to provide the local Indian audience content which is relatable and based on Indian themes.
ScoopWhoop is for the people who are bored at work and just desire to pass their time with some entertaining posts, which is easy to comprehend. Their main target audience is 15-35 age groups of people, who are constantly using social media for entertainment, and ScoopWhoop provides news with witty and funny listicles for people, which draws them regularly to their pages and channels.
ScoopWhoop - Founders
Sattvik Mishra, Rishi Pratim Mukherjee, Sriparna Tikekar, Saransh Singh, Suparn Pandey and Debarshi Banerjee are the Founders of Scoop Whoop.
Sattvik Mishra, who completed Bachelor's in Computer Application from Symbiosis International University in 2008. Later, Mishra did Post Graduation Diploma in Advertising and Public Relation from IIMC, New Delhi.
He then started working at Webchutney as a Trainee Writer and later got promoted as Associate Creative Director. He worked at Webchutney for 4 and a half years before becoming the CEO of ScoopWhoop.
Sriparna Tikekar is the Chief Content Officer at ScoopWhoop is also the co-founder of ScoopWhoop.
Rishi Pratim Mukherjee, who did Masters in English from the University of Calcutta, also did Post Graduation Diploma in Advertising, Applied Communication and Public Relation from IIMC, New Delhi, and securing the second position with 71%. He worked as a Client Services Director at Webchutney for one year and eight months before becoming the Co-founder & COO at ScoopWhoop in December 2013.
Debarshi Banerjee is the Co-founder and Chief Product Officer at ScoopWhoop. He did B.A in History from Presidency College, Kolkata. After this, he did M.A from the University of Kolkata in 2010. He worked as a Web Developer at Conrad Green, Grasshoppers and Digivaasi and then as Technology Lead at Digivaasi. He joined ScoopWhoop in August 2014.
Saransh Singh did Bachelor's in Mass Media from St.Xavier's College, Mumbai and then went on to study Post Graduation Diploma in Advertising and Public Relation from IIMC, New Delhi. He worked at Webchutney for 9 years and 10 months; he started there as a Visualizer, then as Art Director and got promoted to Senior Art Director. He is now the co-founder and CEO of ScoopWhoop.
Suparn Pandey did BBA Jagannath International Management School, New Delhi before studying Post Graduation Diploma in Advertising and Public Relation from IIMC. He started working at ScoopWhoop as managing editor and co-founder in December 2013.
ScoopWhoop - How did it start?
Buzzfeed became one of the most trending online platforms globally. The founders saw that online media was gaining popularity and to utilize their creative minds, they started the website ScoopWhoop as a side project.
Sattvik and Rishi planned while drinking to write an article on "If Game of Thrones is made in India, who would play what?" They wrote listicles at night for ScoopWhoop and continued their regular jobs in the day. Three months to ScoopWhoop, it already had 4 million users. Soon after this, large media companies came with big offers to ScoopWhoop; this encouraged the co-founders to make ScoopWhoop a full-time project.
ScoopWhoop - Revenue Model & Business Model
The company that has channels and pages on Youtube, Instagram, and Facebook, gains revenue through advertisers and sponsored stories. ScoopWhoop usually charges a lakh and a half for each story they do for a brand. But, they usually have a 3 post deal with the brands. So one can imagine the money this venture earns just with their social reach which can make a story/video viral just with a click of a button and without even putting a single advertisement on their website.
ScoopWhoop - Competitors
As sharing online is becoming easier, it is becoming more difficult to maintain pages and channels in digital platforms by having trending and original content for the audience. Buzzfeed India, MensXp, The Logical Indian, The Quint, etc are some of the popular pages that are competing for neck-to-neck with ScoopWhoop because all of these are behind the same target audience- the new-age millennials.
ScoopWhoop - Funding
To date, ScoopWhoop is believed to have a funding amount of $5.6 million. ScoopWhoop received funding of INR 10 crores from Bharti Softbank in October 2014. In November 2015, Kalaari Capital invested $4 million in ScoopWhoop. In February 2016, ScoopWhoop raised $1.5 million from Ignite World.
ScoopWhoop - Growth
- Has a team of more than 200 employees.
- Has more than 5 million followers on Facebook.
- Has over 1 million followers on its YouTube Channel.
- Has more than 165.6K followers on Twitter.
- Launched two new platforms for specific audiences- Vagabomb and Gazabpost.
ScoopWhoop - Future Plans
"We don't care where people consume our content, as long as they do! We are completely platform-agnostic." Says Sattvik, Founder, ScoopWhoop
Sattvik also rightly pointed out that with the advent of Reliance Jio and the deeper penetration of smartphones in the society and the country at large, network connectivity is going to be the next game-changer in the content creation industry. This effectively points to the fact that in the coming years' video content is going to be the most popular form of taking in content by the users. The users here are mainly the millennials because they account for most of the target audience who would like to take in creative video content that possibly passes their time in the most interesting manner.
Also read: Roposo - A platform to express and explore Passion for Fashion
ScoopWhoop - FAQs
Who are the Founders of ScoopWhoop?
ScoopWhoop was founded by Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh and Suparn Pandey in 2013.
What is Scoop Whoops' Revenue?
Scoop Whoop generates around $2.4 million in Revenue. It usually charges around 0.5 lakh for each story they do for a brand.
How much funding ScoopWhoop has raised?
ScoopWhoop is believed to have a funding amount of $5.6 million till date. Its investors include Bharti Softbank, Kalaari Capital, Ignite World.
How does ScoopWhoop Make Money?
ScoopWhoop usually charges around half lakhfor each story they do for a brand. But, they usually have a 3 post deal with the brands. So, the money this venture earns just with their social reach. Scoop Whoop generates around $2.4 million in Revenue.
Who are ScoopWhoop's Competitors?
ScoopWhoop's competitors are Storypick Media, BuzzFeed, Dainik Bhaskar Group, MensXp, The Logical Indian, The Quint.
Who is ScoopWhoop's CEO?
ScoopWhoop's CEO is Sattvik Mishra.
Is OK Tested part of ScoopWhoop?
ScoopWhoop Media is an Internet media company. It runs three different publications, ScoopWhoop, Scoopwhoop Hindi, Ok Tested, Scoopwhoop Unscripted and Vagabomb.