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How Repos Energy is Creating Sustainable Fuel Distribution Ecosystem

Company Profile is an initiative by ListMyStartUp to publish verified information on different startups and organizations. The content in this post has been approved by Repos Energy

Founders of Repos Energy, Chetan Walunj and Aditi Bhosale Walunj, being petrol pump owners themselves were quite aware of the inefficiencies that plague the logistics model of the industry. They wanted to eliminate these efficiencies and consequently pass on the value that is generated to the end consumer. Thus, was the born of Repos Energy. They noticed that the traditional way of procuring diesel was not only making hassles for the businesses but also created a big menace for the environment.

Ratan Tata backed Repos energy is creating a sustainable ecosystem for the fuel distribution of India. Repos Energy have a vehicle as a product - the Repos Mobile Petrol Pump (RMPP) which helps the secure and smart delivery of diesel.

Repos Energy - Company Highlights

  • Startup Name-Repos Energy
  • Founder-Aditi Bhosle Walunj, Chetan Walunj
  • Founded-2017
  • Headquarters- Pune
  • Sector-Energy

Repos Energy - Latest News

January 2021 - Tata Motors and Repos Energy holds Energy Startup Summit 2021 to bring a “revolution” in India’s energy distribution system.

Repos Energy - About and Vision

Repos energy is creating a sustainable ecosystem for the fuel distribution of India. It has created an e-commerce platform where diesel consumers and delivery partners can get connected easily and be a part of a secure and transparent transaction.

Repos Energy also have a vehicle as a product - the Repos Mobile Petrol Pump which helps the secure and smart delivery of diesel.

Repos Energy 

Repos Energy believes in more than just delivering diesel on the doorstep. It tends to create a healthy environment to live in and making one realize that they have infinite possibilities of being. Everyone in Repos wants to change the world for the better and make this nation a happier and prouder place to be.

Long term vision - Redefine Energy distribution around the globe and Explore new avenues: LPG, CNG, Hydrogen fuel cell, Electric etc

Short term vision - Ensure energy security for each and every individual in India; Farmers, Industries, Healthcare etc

Repos Energy - Market/Industry Details

Repos Energy is driving its force in the energy sector. The tables below indicate the market size and market share of Repos Energy. It believes that in next 5 years, Energy distribution models are going to change and consumers will get energy at the doorstep.

Repos Energy - Founders and Team

Chetan Walunj (Engineer) and Aditi Bhosale Walunj (Forensics) are the founders of Repos Energy.

Repos Energy Founders and Owners

Chetan Walunj, Aditi Bhosale Walunj - Founders Repos Energy

"It didn’t take much time to onboard Aditi. Ever since we got married, we have been dabbling in between our restaurant and the retail petroleum outlet. Although there was always one consistent goal which was to make a difference! - Says Chetan Walunj (Founder of Repos Energy)

Chetan Walunj majorly looks after sales & Aditi Bhosale Walunj handles the marketing side of the business

Repos Energy - Product/Services and USP

The Repos Mobile Petrol Pump (RMPP) is Equipped with best-in-class technology like the Internet of Things (IoT) and Artificial Intelligence, Repos Mobile Petrol Pump is a futuristic vehicle, all set to support Businesses.

The RMPP is a wondrous innovation of the IoT (Internet of things) technology and uses an in-house built IoT controller to make sure that it delivers diesel in the most efficient, safe and secure way. The features like Brake Interlock, Double Dispensing Unit, Geo Fencing, etc.,

The RMPP is the most efficient, secure and reliable way of procuring diesel. It solves all the problems of the traditional way of diesel procurement like dead mileage, spillage and pilferage.

Repos Energy - Startup Idea

There was always a fire in Chetan & Aditi. A fire to aid people and change the world for the better. They always wanted to do something big which would bring some perspective to this world

One day, they saw this persisting and traditional problem of fuel procurement, well, they took it up and decided to change it for the better. Chetan and Aditi noticed that the traditional way of procuring diesel was not only making hassles for the businesses but also created a big menace for the environment.

"Just when one such day we were dealing with continuous calls for diesel requirements from our retail outlet, a notification popped on my screen reading ,”Your order has been delivered” and that was our eureka moment!" - recalls Aditi

Initially, when Chetan and Aditi approached their friends and family, they were claimed to be not thinking straight! Founders being petrol pump owners themselves were quite aware of the inefficiencies that plague the logistics model of the industry. They wanted to eliminate these efficiencies and consequently pass on the value that is generated to the end consumer. Thus, was the born of Repos Energy

Ideation, Designing, Prototyping: RPP

Current RMPP went through multiple iterations to make it safe, efficient, and user friendly which would enable transparent transactions thereby eliminating inefficiencies (dead mileage, spillage, pilferage, leakage, etc.)

Repos Energy - Startup Launch

Initially, nobody knew about a Mobile Petrol Pump. People used to call them Bowsers. So Chetan and Aditi (Founders of Repos Energy) started out by researching their target audience. As the business is based on B2B model, they could research better in a concise format.

For the sales of the Repos Mobile Petrol Pump (RMPP), they studied the geography of the target group i.e., The Retail Petrol Pump Outlet owners. Chetan and Aditi pitched them the new technology, legality and the superior quality of of the product, thereby gaining the trust of the dealers.

For the consumers i.e., who brought diesel from Repos' application, founders pitched them the experience. With the easy, efficient and transparent delivery of the diesel at their doorstep, Repos Energy got some traction quickly.

Repos Energy - Startup Challenges

One of the major challenge faced by the startup was the Government regulations. But after a point of time, things sorted as they were able to convince the government that this business model was sustainable and had a power to generate employment, leading to the contribution of the nation's growth.

Repos Energy - Name, Tagline and Logo

Founders of Repos Energy have always believed in the power of YES and positivity. Everything is possible if one has the positive will to fulfill dreams.

Thus, it had to be RElentless POSitive - REPOS. Energy can neither be created nor be destroyed. It only keeps flowing. Thus they symbolized the same in the Repos’ infinite loop

Repos Energy's Tagline is 'Fuelled by Yes"

Repos Energy - Business Model

Repos Energy works on B2B & B2C business model. It Bridges the gap between supply and demand.

  • Supply Infrastructure: RPP,
  • Demand Infrastructure: Datum
  • Bridge: Platform (APP),
  • Enables: IOT, Cloud, Blockchain

Repos Energy - Revenue Model

Repos Energy's revenue model is simple. It charges commission from the end consumers on the basis of distance, time and quantity of diesel required. The Pricing will be calculated by an algorithm developed by Repos Energy (Platform)

Repos Energy - Funding and Investors

Repos Energy has been funded by Chairman Emeritus of Tata Sons, Ratan Tata.

Repos Energy - Campaign

Repos Energy is much more than just being about the sales and the numbers. When COVID-19 hit and the team realized about the situation of migrant laborers, everyone in the organization jumped in and decided to raise funds, make ration kits and go deliver them personally.

We called that campaign ‘Lend A Hand’ and that was by far the most successful campaign we ever conducted.

Repos Energy - Growth

Repos Energy is spread across India - more than 130 cities, more than 500 partners, more than 5000 consumers.

Repos Energy has a market share of more than 50%

Its plan for next 1-2 years is to develop a network of more than 19000 partners across India

Repos Energy is growing at a pace of 10X every year: 32-320-3200 and so on

Repos Energy - Competitors

Fuel buddy, My petrol pump, Humsafar are the Top Competitors of Repos Energy.

Tools used by Repos Energy to run the Company

  • CRM (ZOHO)
  • ATS (Applicant tracking system)
  • G-Suit
  • Knowlarity
  • WinSMS
  • Zoom
  • SendinBlue
  • Wordpress
  • Unbounce

Repos Energy - Recognition and Achievements

Mrs. Aditi Walunj (Founder of Repos Energy) has delivered a TED talk.

Repos Energy - Future Plans

Repos Energy recently launched a new campaign called the VOICE OF INNOVATION and in which they launched a new model of the Repos Mobile Petrol Pump - VO ALPHA. There are new features like Double Dispensing Unit. Repos Energy plans to grow PAN India and go global too.

Repos Energy - FAQs

Who are the founders of Repos Energy?

Chetan Walunj and Aditi Bhosale Walunj are the founders of Repos Energy.

What is mobile petrol pump?

These mobile Repose Energy petrol pumps can deliver fuel to the customers through a mobile application

What is Repos Energy?

Ratan Tata backed Repos energy is creating a sustainable ecosystem for the fuel distribution of India. Repos Energy have a vehicle as a product - the Repos Mobile Petrol Pump (RMPP) which helps the secure and smart delivery of diesel.

Who are the competitors of Repos Energy?

Fuel buddy, My petrol pump, Humsafar are the Top Competitors of Repos Energy.


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