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MX PLAYER - How this Indian OTT Platform Gained Popularity Worldwide

In 2021, Data AI company data.ai came out with an interesting report. As per the report, around the world, people spend around 38 hours per month watching videos on mobile apps. The trend is similar in India. Ormax Media's report published in 2021 shows that there are 353 million OTT users in India, of which there are 96 million active paid subscriptions. There are about 40 OTT service providers in the country today, and among them, one of the most popular ones is MX player.

With about 280 Million Monthly Active Users Worldwide, MX Player has established itself as a top player in the OTT segment. Here is more on the MX player Success Story.

MX PLAYER – COMPANY HIGHLIGHTS

  • Startup Name-MX Player
  • Headquarters-Mumbai, India
  • Sector-Video Streaming
  • Founder-Karan Bedi
  • Founded-2011
  • Website-www.mxplayer.in
  • Contact-support@mxplayer.in

About MX Player

Indian Video Streaming platform MX player is a one-stop entertainment junction, where users can stream web series, TV shows, Movies, Music, Games, News, and more. The platform contains video content across all genres, and in various Indian regional languages, other than Hindi and English.

MX Player was developed by South Korean Developer J2 interactive in 2011. During its launch, MX Player was just a video player, that could play video files of different formats stored locally on a phone. The app was designed to play videos smoothly even on inexpensive Android smartphones, which is the reason it gained popularity in developing countries including India. Indeed India was MX Player's largest market. This is the reason why India's leading digital products company Times Internet acquired MX player for $140 Million in 2018.

In 2019, Times Internet relaunched MX player as a video streaming platform. As for today, MX player lets its users play offline video, stream videos online, and also stream music via Ganna (Times Internet's music streaming service). Besides producing original shows in Hindi and other regional languages, MX player has tied up with various national and international studios like Goldmine, Hungama, Shemaroo, Paramount pictures, etc for sourcing content.

Launched initially just in India, MX player extended its OTT services internationally to countries like the USA, UK, Australia, Canada, New Zealand, Pakistan, Bangladesh, and Nepal in 2020.

MX Player - Founder & CEO

Karan Bedi, CEO, MX Player

Karan Bedi

MX Player was created by South Korea-based company J2 Interactive, which later was acquired by Times Internet in 2018. Since the acquisition, Karan Bedi has been operating as the CEO of MX player. Karan was previously the COO of EROS Digital which is yet another popular OTT platform of India. A Stanford University grad Karan Bedi has founded several other startups. In 2012, he founded edtech startup Tutorific, which he exited in 2014. He is also the co-founder of ContentFlow Technologies a company focused on the creation of education and infotainment-related content.

MX Player - Mission & Vision

As per CEO Karan Bedi, MX player's vision is to be one of the world's largest entertainment platforms and serve its users across their online entertainment needs, over and above just video streaming. In line with this vision, MX player has introduced music streaming. In February 2020, MX Player also launched games.

MX Player - Business Model & Revenue Model

MX Player is an advertisement-based video-on-demand platform. Though there is an MX Player pro app that lets users enjoy the content without ads, the main source of revenue for MX players is advertisements. The company is looking forward to new ways of monetization in near future.

MX Player - Growth & Revenue

MX player had a wide base of customers in India even when the platform was owned by J2 Interactive. Post takeover of the app by Times Internet, and the re-launch of MX Player as a video streaming platform, it has attracted even more users. As per reports, MX Player's Monthly Active Users grew by more than 14 % within 18 months of its acquisition by Times Internet.

As per the CII-BCG report in 2021, MX Player has over 280 Million Monthly Active Users Worldwide. The app has approximately 175 monthly active users in India. As per recent reports by App Annie, a research firm based in San Francisco, MX Player is the 2nd most downloaded app in India. The app has also gained popularity in Indonesia and Russia. As per the said report, MX  player has reserved its place among the top 10 most downloaded apps worldwide. In 2019, MX Player was named India's Top Streaming App by App Annie. As reported in 2021, MX Player registered more han 1 billion Downloads in Google Play.

The data relating to the exact revenue of MX Player is not revealed. But, in the Financial Year Ending March 2020, MX Player's parent company Times Internet's revenue grew by 24% to reach Rs 1,625 crore, and a sizeable chunk of this revenue comes from MX Play

MX Player - Competitors

The top competitors of MX Player are -

Hotstar

It is an Indian OTT platform and a joint venture between Star India and the Walt Disney Company.

Amazon Prime Video

It is an American subscription-based OTT platform. Amazon Prime Video is available both as a part of Amazon's Prime subscription or as a standalone service.

Netflix

American Subscription based streaming service provider Netflix is one of the most popular OTT platforms worldwide.

MX Player - Future Plans

MX Player is working towards growing as the one stop platform to fulfill all the online entertainment needs of its users. In the bid to grow, the platform is introducing new original content across various Indian Regional languages. MX Player has also introduced 'MX Vdesi' in the platform. Under the MX Vdesi segment comes various international shows dubbed in various regional languages.

MX Player - FAQs

Is MX Player a Free App?

Yes, MX Player is free for users. Though, there is an ad-free version of the app that is available for a small fee.

What is the Business Model of MX Player?

MX Player runs on a Freemium Model. The content is free to watch for the users. However, users can buy a subscription for an ad-free experience. Also, subscribers get early access to new releases on MX Player


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