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K-12 education is quite important as it forms the base of students' future and prepares them for further education or aids in building a good career. As such, developing a clear understanding of subjects during these early years of education is crucial. And gratefully, ed-tech startups are proving helpful for students in the K-12 segment, as these startups are breaking the monotony and coming up with innovative and interesting ways to make students learn. k-12 education companies in India are such great initiatives that help students learn in a different and interesting way which leads to quality education.
Eupheus Learning - Company Highlights
- Startup Name-Eupheus Learning
- Headquarters-New Delhi
- Founders-Sarvesh Shrivastava, Ved Prakash Khatri & Amit Kapoor
- Sector-EdTech
- Founded-2017
- Parent Organization-Proficiency Learning Solutions Private Limited
- Website-eupheus.in
Eupheus Learning - About & How It Works?
So what is Eupheus learning? Eupheus Learning, a Delhi-based EdTech startup has come up with a wider perspective and developed interesting content for all the subjects covered in K-12 education. They develop integrated learning solutions for the k-12 market in India. Besides, Eupheus Learning center also covers both the in-class and at-home learning needs of students and thus has become the first choice of many students, teachers and guardians.
There is a gap in the way solutions are being provided in Pre-K-12 education and the Eupheus Learning app wants to bridge that gap. Solution providers are either focused on providing in-school curricular requirements or at-home learning needs. This gap lends itself to a disparity in the methodology and level between what is being taught in school and what is being learned at home.
All About Eupheus Learning
Eupheus Learning was formed to bridge this gap by providing seamless end-to-end education solutions for in-class and at-home learning needs through the Eupheus Learning catalog of in-class curriculum solutions, reference books and at-home learning products.
The education solution providers like Eupheus Learning offer pedagogically and level differentiated, technology-driven solutions in the Pre-K-12 space. Eupheus learning solutions are adaptable and suit every child’s individual need and pace of learning and simultaneously reduce the workload of educators in the achievement of learning objectives.
While many start-ups are mainly focusing on math and science, the Eupheus Learning app is concentrating on promoting nearly all subjects including Eupheus learning coding, Eupheus learning books reading and learning languages as well. Currently, Eupheus Learning covers the curriculum under both CBSE & ISCE boards.
Eupheus Learning - Founders & Team
Eupheus Learning founders: Mr. Sarvesh Shrivastava, Ved Prakash Khatri, Amit Kapoor.
All the founders are ex-employees of Encyclopedia Britannica.
Mr. Sarvesh Shrivastava
Sarvesh is the Eupheus Learning CEO and he looks after the overall management, including product development, operations, production, technology and administration in Eupheus Learning. He holds Master of Science and Bachelor of Science degrees from the University of Illinois, Chicago. Sarvesh has more than 30 years of experience in the education and IT sectors.
He held progressive leadership positions in organizations such as General Electric, Corning, Telecom Australia, NIIT, Pearson and Encyclopedia Britannica. Sarvesh even ran his own business and bagged several contracts related to EPC optical fiber, which were the first in India. He even took the first franchise of payphones in 1990.
Ved Prakash Khatri
Ved is responsible for the curriculum/in-class solutions business. Ved has about 23 years’ sales experience in the K12 publishing industry space. This Eupheus Learning founder has held progressive positions with Suman Prakashan, Ratna Sagar and Oxford with credentials of successfully opening new territories and growing the business in leaps and bounds in his tenures at each company. His last stint was as Vice President – K12 at Encyclopedia Britannica South Asia. Ved is a graduate of Lucknow University.
Amit Kapoor
Amit has over 15 years of experience in sales and marketing across education, training & entertainment industries covering Indian and international markets. His stints at NIIT, Palador Pictures, Centum Learning, Across World Education and Encyclopedia Britannica have been focused on sales, market entry and growth strategies coupled with a focus on business development.
This Eupheus Learning founder last assignment, Amit was Director - Digital Sales at Encyclopedia Britannica South Asia. He holds PGDM from T.A. Pai Management Institute, Manipal. Eupheus Learning currently has a team strength of 160 members. Most of the employees are also ex-employees of Britannica leading to a very cohesive team
Eupheus Learning - How It Started?
Eupheus Learning was launched in New Delhi in 2017.
"Inspiration and ideas are born when you notice gaps between the needs and what is on offer in a market", said Sarvesh.
Sarvesh has been working in the education and IT sectors for more than 30 years now. He was previously working as Managing Director at Encyclopedia Britannica South Asia. Being in the education sector for a long time, Sarvesh saw a gap in the market between in-class and at-home learning solutions. This inspired Sarvesh and 40 ex-Britannica employees to get together to crack this problem by bootstrapping Eupheus Learning and that is how the Eupheus Learning story started.
The team also noticed that there were many award-winning solutions available across the world, which could be curated and threaded with the curricular offerings for the k-12 market without the need to reinvent the wheel. For example, Eupheus Learning collaborated with global Ed-tech companies to bring products such as Cubetto and RoboGarden to Indian schools which are coding programs for small kids. The Eupheus earning and robogarden have helped many kids learn to code.
Eupheus Learning - Name and Logo
The Eupheus meaning is a Greek word that refers to the “active seeking of knowledge” and it is this willingness to keep learning that makes the difference in the long run. The Eupheus logo is pencil-shaped like a lighthouse in black and red colors.
Narrating the story behind the name, Sarvesh says, “Researching for a name is always interesting. We wanted to christen ourselves after our philosophy to foster a will to learn by providing solutions that promote engagement and discovery. We were lucky to find a Greek work –‘Eupheus’ which in Greek means readiness of will to learn”
Eupheus Learning - Business Model
Eupheus Learning business model is targeted at acquiring customers through B2B. The company aims to build its at-home learning business through the captive base of learners it creates via in-class B2B offerings to schools and thus, lowering the cost of customer acquisition.
Eupheus Learning - Funding and Investors
Eupheus Learning funding has raised a total of $8.4M in funding over 3 rounds. Eupheus learning funding raised over $4.1 million was on Feb 15, 2021, from a Series B round. In September 2021, Eupheus learning Pvt Ltd raised $10 million in Series C funding from private equity firm Light rock India.
This Eupheus Learning funding is said to be used to scale faster, expand geographical reach, pursue acquisitions and expand its product portfolio. The Eupheus Learning investors are Yuj Ventures, Sixth Sense Ventures, United Education Company, and Lightrock India.
Eupheus Learning - User Acquisition
Eupheus Learning started as a team of 40 persons who had deep connections in K-12 schools. Initially, the team introduced its products in schools, with which they already had past connections. Educators were introduced to and trained on the products so that they can understand the product like Eupheus book which increased the chances of adoption of the product.
Besides, Eupheus Learning solutions promote at-home learning to those students who are already using its in-class learning solutions and received a good response. Both Eupheus learning books and Eupheus learning coding are the most popular services of the company.
"Once the teachers can see the innovative approaches we are bringing, for example, coding with computer science or the introduction of Singapore Bar Model to visually learn early math, our chances of adoption are improved substantially", explained Sarvesh.
Setting aside a fixed budget for ‘Vanilla Marketing’ was a challenge for the initially bootstrapped company and introduced the Eupheus learning catalog to people. So, the team pooled in its combined market intelligence of working in the education sector to come up with an integrated marketing approach and created marketing campaigns that were scalable and targeted the right audience, using the right communication tools (such as PR) and at the right time.
The marketing techniques also involved giving customers Eupheus learning coupon codes and offers. This way the Eupheus Learning team was able to optimize its costs and were still able to professionally represent itself to its stakeholders.
Eupheus Learning - Startup Challenges
Starting the bootstrapped company with 40 employees with meager financial resources was a challenge at the beginning for Eupheus Learning.
"We were fortunate to find Sixth Sense Ventures who understand our philosophy and decided to fund the idea", said Amit Kapoor.
Eupheus Learning - Advisors and Mentors
Nikhil Vora of Sixth Sense Ventures is constantly advising and mentoring Eupheus Learning with his valuable insights and directions. Besides, the team also receives invaluable advice and inspiration from family and friends.
Eupheus Learning - Acquisitions
Eupheus Learning is now one of the top education solution providers and is constantly on the lookout to acquire content & form alliances. In 2018, Eupheus acquired the Pre-K-10 school catalog of Allied Publishers under a licensing agreement. This alliance was able to give the company an established presence in ICSE schools in India and a vast array of content.
Eupheus Learning - Awards
Some of the Eupheus Learning awards and recognition received are-
CNBC Awaaz featured Eupheus Learning’s growth story on their news channel - 2018.
20 Most Promising K-12 Tech Solutions Providers – 2018 by CIO Review.
Startup of the Year 2018 by The CEO Magazine.
Featured in Top 3 Startups focused on reshaping the education industry in India – Franchise India.
Best HR Training Initiatives – 2nd Position in HR Excellence Awards 2018 by Genius Consultants.
Eupheus Learning - Growth
Eupheus Learning app is now a three-year young company. In the first year, the company was able to penetrate 1800 schools and over 1 million students and in 2018, the company doubled its school base to over 3700 schools and more than tripled its student base to over 3.3 million. Today, Eupheus Learning has a pan India presence across 80 cities with a strong team of 175 personnel.
Eupheus Learning Pvt Ltd has partnered with 13 international companies such as ETS, BBC Muzzy, Sanako, Fiction Express, Pickatale, World Book and Robo Garden to curate edtech products. The company is also looking forward to many more tie-ups to enhance its content.
The company is currently focused on 25,000 English medium private schools in India with an enrollment of approximately 30 million students. This segment presents a market opportunity of INR 45,000 crore for in-class curricular and at-home learning requirements.
Eupheus Learning project an annual growth rate of 15% for in-classroom solutions and 60% for at-home learning needs. Eupheus Learning is planning to create an impact on more than 10 million students’ lives over the next five years.
Eupheus Learning - Bottom Line
Eupheus Learning app was established in 2017 with a goal to bring 21st-century learning solutions from all across the globe, to the Indian market. Our learning solutions have been curated by industry experts to offer the youth of India, an opportunity to learn how to prepare for life. Thus ensuring their readiness to take on the world.
Eupheus Learning - FAQs
What is Eupheus Learning?
Eupheus Learning is a Delhi-based EdTech company that has come up to offer integrated solutions to bridge the gap between in-class and at-home learning in the K-12 segment.
What is the mission of Eupheus Learning?
Eupheus Learning targets to reach 10 million kids in India through its curriculum. They offer the youth an opportunity to learn in a fun and interactive manner along with valuable international exposure.
Who is the Founder of Eupheus Learning?
Eupheus Learning was founded by Mr. Sarvesh Shrivastava, Ved Prakash Khatri and Amit Kapoor. All the founders are ex-employees of Encyclopedia Britannica.
Who is the target audience of Eupheus Learning?
The company offers pedagogically and level differentiated, technology-driven solutions in the Pre-K-12 space. It aims to provide engaging solutions that adapt and suit every child’s individual need and pace of learning and simultaneously reduce the workload of educators in the achievement of learning objectives.
What is next on the road map for Eupheus Learning?
Eupheus Learning is going to launch a reading program for students where students can develop the habit of learning.
What is the revenue model of Eupheus Learning?
Eupheus Learning operates on a B2B revenue model. They sell their curriculum and homework tracking services on a subscription model to schools.
Who are the competitors of Eupheus Learning?
- BYJU
- Unacademy
- Toppr
- Vedantu
