Dunzo Success Story - The Trendsetting Journey of the Product Delivery Startup in India

Company Profile is an initiative by ListMyStartUp to publish verified information on different startups and organizations. The content in this post has been approved by Dunzo.

We yearn to enjoy hassle-free lives and smartphones have a major role to play in achieving this dream. Mobile apps have given us the kind of freedom and the opportunity to leverage the same, which was hard to imagine even a decade back. Product delivery is one such thing that has been streamlined with the radical innovations in mobile apps. However, pick and drop services in India were rather expensive, chaotic, and troublesome, dominated by unorganized players until Dunzo came up with its promising delivery services at nominal charges.

Founded in 2015, Dunzo has been a blessing for many out there when it comes to delivery-related tasks.

Dunzo Company Highlights

  • Startup Name-Dunzo
  • Headquarter-Bengaluru, India
  • Sector-Online Consumer Services
  • Founders/Owners-Kabeer Biswas, Ankur Agarwal, Dalvir Suri, and Mukund Jha
  • Founded July 2014
  • Parent Organization-Dunzo Digital Private Limited
  • Revenue From Operations-$6.22 mn (Rs 45.8 crore) (FY21)
  • Total Funding~ $368.4 Million (January 2022)
  • Annualized GMV-$80.76 Million(FY21)
  • Valuation~ $775 mn (January 2022)
  • Competitors-Swiggy Go, Jhutpat, Meratask , Jugnoo
  • Area Served-India
  • Website-dunzo.com

Dunzo - About and how Dunzo works

Dunzo is a hyper-local on-demand delivery service in India. It delivers anything and everything as and when needed with minimum delivery charges. For instance, if you forget some documents at home, Dunzo can get them to your office. Besides, if you are in a situation where you would like to buy a t-shirt from a mall but are not in a position to go there and purchase it, Dunzo will get it for you.

Dunzo also has tie-ups with some restaurants, clothing stores, and a few general stores as well. It is currently providing services in the following cities – Bengaluru, New Delhi, Gurugram, Pune, Chennai, Mumbai, Jaipur and Hyderabad. Dunzo is helpful for people who do not want to go out, cannot go out for some reason, and want to buy or send over some product/item.

Dunzo Digital Private Limited is the parent company of the hyper-local demand delivery service startup Dunzo. It was incorporated on July 8th, 2014, and is registered at the Registrar of Companies, Bangalore.

Dunzo - Founders/Owners and Team

Kabeer Biswas, Ankur Agarwal, Dalvir Suri, and Mukund Jha are the founders of Dunzo.

Kabeer Biswas

Kabeer Biswas ideated Dunzo. At the age of 28, he decided to save people's time and initiated the plans for Dunzo. He is an engineer who graduated from Mumbai University and completed his Master's from the Narsee Monjee Institute of Management in Mumbai. In 2007, he started working with Airtel as a product and sales manager. Kabeer subsequently served in the New Product Development and the Product divisions of Y2CF Digital Media and Videocon Telecommunications respectively before founding Dunzo. Kabeer is currently appointed as the CEO of Dunzo.

Ankur Agarwal

Ankur Agarwal, a computer science graduate from IIT Roorkee, is the co-founder of Dunzo. Ankur worked with the third co-founder Mukund Jha at Google and the duo also started an HR tech company named 'Filter'.

Mukund Jha

Mukund Jha is the Co-founder and CTO of Dunzo. After completing his BTech., Computer Science from Motilal Nehru National Institute of Technology, Jha pursued his Master's in Computer Science from Columbia University, where he also served as a research assistant later before moving on to join Google as a software engineer. He served as a software engineer for a little less than 3 years before founding Wisdom.ly and Habet, which he founded in 2013 and 2014. Dunzo was the third company that he co-founded with Ankur, Kabeer, and Dalvir in 2015.

Dalvir Suri

Dalvir Suri is another Co-founder of Dunzo, who is a BE Information Technology graduate from Sardar Patel Institute of Technology of Mumbai University. Dalvir had previously worked at IBM as an Application Developer and a Security and Privacy Consultant. Next, he went on to be the Head of Operations and Delivery at Cybrilla Technologies before co-founding Dunzo in May 2015.

"We are at about 900 employees across eight cities"

- Founder-CEO Kabeer Biswas when last reported in March 2021.

Dunzo - Startup Story

Kabeer Biswas got bored in six months after shifting to Bengaluru. He decided to test a new business idea based on a self-completing, to-do-list product. This was the core idea behind Dunzo. His small room in a duplex became the headquarters of Dunzo. He then started spreading the word about the concept to his friends, which began to spread fast. Kabeer soon started running errands for people on bikes and completed deliveries all by himself. People dropped a message on his WhatsApp number and he ensured their task was done.

To help him in this initiative, he hired a few people from an NGO on a part-time basis. This team completed 70 deliveries in just one day in June 2015. This gave Dunzo a popularity boost and in the next three months, the startup received its first major investment. Due to the surge in demand, the WhatsApp-based business and service were transformed into an app in 2016. Other co-founders stepped in and made the Dunzo app a huge success.

Dunzo - Mission and Vision

Dunzo's mission is "to be the logistics layer of every city." The vision of the company is to expand all across the country and emerge as the go-to delivery service provider of each of the cities.

Dunzo - Name, Tagline, and Logo

Dunzo is a slang abbreviation that refers to 'do, over, and finished'. The company kept the name Dunzo to finish the work that people had pending or wanted to delegate. The idea behind the logo and the brand is to be quick, reliable, and bold. Dunzo is about being constantly on the move.

"Just Dunzo it!" says the Dunzo tagline.

Dunzo - Business Model and Revenue Model

Dunzo functions through an app and a website. It provides on-demand concierge service in the hyper-local market. Dunzo offers many features under one roof, i.e., its app suffices for all possible needs. Home groceries, food, medicines, pet supplies, health and wellness, gifts, bike rides, pick and drop, laundry delivery, and various other categories/services are provided by Dunzo.

Dunzo works through a data-driven platform where it connects a delivery person to the nearest user. The activity of this person can be tracked throughout the delivery. When there are any purchases to be made, the users can even use the chatbox, send relevant images of the specific product, and communicate accordingly. Dunzo also provides Dunzo cash and other digital payment options. Dunzo uses Artificial Intelligence with its platform to give the users a satisfactory and smooth experience.

Dunzo - Growth and Revenue

Initially starting in 2015 on Whatsapp, when the users typed their needs and Dunzo used to deliver the same promptly, to now, when Dunzo is hailed as an all-in-one 24X7 delivery ecosystem to pick and deliver anything and everything within the city, the growth is right in front of us. Furthermore, it is important to note that Dunzo has its headquarters in Bengaluru and is now serviceable in 8+ cities in India, which entered Chennai in 2018 after starting its operations in Hyderabad in the same year.

Dunzo Daily

The company has last launched its new dark store named Dunzo Daily, which started in Bengaluru and claims to be designed as a grocery delivery service. As per the recent updates, Dunzo Daily has also been launched in Pune in February 2022, and will have its stores set up in over 10 Indian cities during the first half of 2022. Dunzo Daily has entered Mumbai, as per reports dated April 7, 2022, Dunzo's service will also operate in the satellite towns of Navi Mumbai and Thane. This makes Dunzo Daily operable in 4 cities - Bengaluru, Chennai, Mumbai and Pune, and is aiming to be launched in Hyderabad and Delhi NCR later in April 2022.

Dunzo Daily is currently growing 100% month-on-month, and is presently relying on its strong supply chain to streamline its operations. The fresh fruits and vegetable delivery service arm of Dunzo is now aiming to have 200 mini-warehouses, have 30,000+ delivery partners, and has set a target of completing 2 lakh orders daily by June 2022.  

The word "Dunzo" has grown from just the name of a startup to a verb in the real world, where people prefer to just dunzo things.  

Here's a glance at the growth highlights of Dunzo:

  • The company is spread across 8 of India's metros
  • Dunzo is backed by none other than the IT giant Google
  • The company also has a bike taxi service in Gurugram
  • Dunzo boasts of a whopping 40X growth in the last 2 years, as reported in March 2021
  • Dunzo Daily has been discovered to be growing at 25% week-on-week
  • Google-backed Dunzo scaled its revenue by 1.6X in FY21 and has prominently reduced its expenses by 43%
  • The company is presently growing 10-15% month-on-month

Dunzo Digital as part of the Drone Vaccine Delivery Initiative in Telangana

Dunzo Digital has currently been called upon along with Skye Air, a part of the Dunzo MedAir consortium for the Government of Telangana’s ‘Medicines from the Sky’ project to enable faster and efficient healthcare logistics. Soon after, the permission was granted to the Telangana government to use drones within the visual line of sight (VLOS) for the experimental delivery of Covid-19 vaccines from the Ministry of Civil Aviation (MoCA) for one year, the state government tied up with Dunzo Digital.

The trials of the delivery of the vaccines are scheduled to begin on September 20, 2021, and will start from Vikarabad, Telangana, as per the reports dated September 18, 2021. They are expected to continue till September 25, 2021. The Dunzo Digital and Skye Air duo will demonstrate numerous healthcare logistics-related use cases as part of the trials.

Dunzo reported its revenue from operations to be $6.22 mn (Rs 45.8 crore) during FY21, jumping around 66.5% from $3.73 mn (Rs 27.5 crore), which the company earned in FY20.

The delivery startup from Bangalore reported total revenue of $483K (INR 3.5 crores) in FY19. While the revenue from operations was reported to be $104K (INR 76 lakhs), the company collected revenues worth $372K (INR. 2.7 crores) from its other income sources.

Furthermore, Dunzo also stated that the firm has witnessed the GMV on its platform surge by nearly 64% to $80.17 mn (Rs 590 crore) in FY21, which was announced to be $48.92 mn (Rs 360 crore) in FY20.

If we move to the expense side, we would see that the employee benefit expenses have taken up a relatively large space for Dunzo. It accounts for around 37.4% of the annual costs incurred. In FY21, these expenses have grown by 24.7% to Rs 91.6 crores.

Dunzo reported a loss of $23.4Million (INR 169.7 crores) in FY19, an increase of 671% compared to a loss of $2.9 Million (INR 21.9 crores) in the previous year (as stated by the documents filed with the Registrar of Companies). The annual losses suffered by Dunzo in FY20 were $45.98 mn (Rs 338.4 crore), which was successfully reduced by 33.3% to $30.67 mn (Rs 225.7 crore) in FY21. Though the cash burn was slowed down, the outstanding losses still stand at $104.36 mn (Rs 768 crores) with an abysmal EBITDA margin of -425.3%.

Dunzo - Funding and Investors

Dunzo has raised a total funding of $368.4 Million in over 16 rounds of funding. Dunzo raised $240 mn from a funding round led by Reliance Retail and a clutch of other existing investors including Alteria, Lightrock, Lightbox, Alteria Capital, and others on January 6, 2022.  Reliance Retail also confirmed that it will own 25.8% stakes with its $200 mn. The previous Series E funding round was of $40 Million that came from Google, LightBox, and others.

The Reliance funding, which was highly anticipated is now quite real. This would further inch the Indian billionaire Mukesh Ambani towards his dreams of building the Reliance super app, as per the reports dated October 21, 2021.

Dunzo - Awards and Achievements

In the Mommy Awards 2021, Dunzo has won awards in all the 3 main categories as the best brand on social media, the brand with the best campaign on social media, and the best post on social media. Furthermore, Dunzo also won the award for the best brand presence on Twitter.

Dunzo - Competitors

The prominent competitors of Dunzo are:

  • Swiggy Go
  • Jhutpat
  • Meratask
  • Jugnoo

Apart from Meratask in Delhi and Jugnoo in Chandigarh, it also has rivals emerging out of metro cities like Delhi, Pune, and Bengaluru. The logistics industry in India is huge and intense competition is inevitable.

Dunzo - Future Plans

Dunzo has garnered massive popularity in the cities it presently operates in. The company has literally made the lives of people easy and stress-free. In the near future, the company is aiming to strengthen product searches on its app by partnering with different merchants and vendors. The team at Dunzo wants to expand its coverage of physical retail stores on the mobile application. Dunzo is also in the process of expanding its outreach to different tier-two cities.

Dunzo Founder and CEO, Kabeer Biswas spoke at an event, where he mentioned the company's growth plans to deliver essentials to customers in just 15-20 minutes. He also revealed that in the next 24 months Dunzo will be rolling out the daily category across the country to 20 cities, and digitizing the same for the company's TAM of 50 million customers.


What is Dunzo used for?

Dunzo is a hyper-local on-demand delivery service in India. It is a delivery company that delivers anything and everything on-demand with minimum delivery charges.

How much does Dunzo cost?

Dunzo approximately charges INR 40 for 4 km, INR 80 for 8 km, and INR 120 for distance greater than 8 km.

What does Dunzo mean?

Dunzo is a slang abbreviation that refers to 'do, over, and finished'.

Who is the CEO of Dunzo?

Kabeer Biswas is the founder and CEO of Dunzo.

How long does Dunzo take to deliver?

The entire delivery cycle approximately takes 35-40 minutes.

Is Dunzo reliable?

Delivering an exceptional customer experience for its platform's users is Dunzo's main motto. Hundreds of positive reviews speak for Dunzo's reliability.