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Medication non-adherence is a major reason for people failing to recover from chronic diseases. World Health Organization reports that 50% of patients with chronic diseases do not take medication as prescribed. One of the crucial reasons for medication non-adherence is forgetfulness. Though there have been technological advancements, much has not been done to address the issue of forgetfulness.
Criador Design Labs has come up with a solution to address this problem of forgetting to take medicines. The company has come up with an innovative smart water bottle that helps patients by reminding them to take medications on time. Besides this, Criador Labs is also helping different companies to design various innovative products.
Criador Design Labs - Company Highlights
- Startup Name-Criador Design Labs
- Sector-Consumer Healthcare
- Founders-Abhishek Reddy & Hitesh Devara
- Parent Organization-Criador Design Labs Pvt Ltd.
Criador Design Labs - About and How it Works
Criador Design Labs is a product design firm that develops new innovative hardware technology products for consumer healthcare sectors.
The recent product by Criador Labs include EVE Health - A smart water bottle designed to improve medication adherence amongst chronic disease patients. It helps patients to stay aware of their dosages and reminds them when it's time to take their medication. The bottle holds a patent-pending technology, with the sensors tracking all medication intake and the Wi-Fi chipset sending the live data to the servers. The data is analyzed, and custom notifications and reports are sent to caretakers, hospitals, and insurance companies for taking proper actions.
EVE Health - smart water bottle
In medicine, compliance (also adherence, capacitance) describes the degree to which a patient correctly follows medical advice. Therefore the lack of could result in possibly dangerous situations for people suffering with chronic diseases. We have a patent pending technology for our systemic approach of solving this problem. We spent a lot of time on understand the reasons of non-adherence. Apart from the one reason of missing medication on time due to forgetfulness, we tried to address other major reasons which includes psychological issues, knowledge issues, laziness issues and few others -says Abhishek explaining the product
Criador Labs has worked with a lot of doctors and patients in India and the USA for the validation of their idea of the smart bottle. It’s been a journey of 1.5 years for Criador Design Lab to proceed from ideation to prototyping. Initially, it was challenging and still continues to be a challenge for them to interact with people not related to their field of work.
We had to do a lot of studies during that time. It was a great learning curve for all of us. We initially spoke with a few chronic patients, doctors (India and Abroad). They were in need for a product of this nature and wanted us to work on this - Abhishek speaks about the prototyping stage.
Besides, Criador Labs’ services wing provides wide range of services related to Industrial Design, Engineering Design, Brand Identity Design, UI/UX Design, Technology development, Rapid prototyping and Manufacturing Consultancy to its clients. It helps its clients take their ideas from design to production and ensures that the product created is functioning with efficiency.
Consumer Healthcare Industry Details
The size of the consumer healthcare market is about 27,000 crore and is growing at a CAGR of 10 to 11 percent year-on-year. The market is expected to reach 50,000 crores in the next 7-8 years (as per Euromonitor Research).
Criador Design Labs - Founders and Team
Abhishek Reddy and Hitesh Devara co-founded Criador Design Labs.
Abhishek Reddy and Hitesh Devara
Hitesh Devara, is the CEO of Criador Design Labs. He Manages the Finance and Operations at the startup. He is a B.Tech Mechanical (2014) graduate.
Abhishek Reddy, handles Product Management at Criador Labs. He is a B.Tech Mechanical graduate from IIT Dhanbad(2014). He was a Co-founder at Divine Design Factory (2016-17) and worked as an Operations Analyst at Vdeliver (2014-15), and did Enterprise Management at IBM(2015-16).
Abhishek and Hitesh worked together on another startup called Divine Design factory before starting Criador Design Labs.
Criador Design Labs currently has a team of 12. They maintain a healthy work-life balance for all of their employees with a strict - 5 days 9-hour job - and no extra work. In order to provide a conducive environment for their employers and keep them satisfied, sponsors the birthday parties of their employees.
We hire people based on attitude to work in a startup environment, quick learning skills and cultural fit. Technical Skill for us comes later once a person matches the above requirements.
Criador Design Labs - How it Started?
Hitesh's passion for design pushed him to start Criador Design Lab. He started back in 2014 with the name of Divine Design Factory, as a mechanical design company. Later, his introduction with Product Design fascinated him about the process of new product development. Later, he shifted to Bangalore in 2016 to explore more about design. Abhishek's love for entrepreneurship made him join Hitesh in his venture in Bangalore. Both of them started Criador Labs in 2017. Later in 2018, they pivoted the business by adding a product division with their first product being 'Eve'.
Criador Design Labs - Name, Tagline and Logo
Our name Criador means Creator in Portuguese. We are the creators of innovation and hence the name.
The Logo was meant to show the hardware company elements like 3D Models. And the Yellow signifies freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy.
Criador Design Labs - Business Model and Revenue Model
Criador Design Labs' 'Eve' has a simple revenue model. They charge their customers on:
Hardware product (Mobile App included) - One-time cost (Used by patients) - 79 USD/ unit
Web SaaS platform (API included) - Recurring subscription cost (Used by Hospitals, Insurance firms, Pharmacies) - 99 USD/ user/ year
Criador Design Labs - Startup Challenges
One of the major challenges Criador Design Lab faced while designing EVE - the smart water bottle was concerning the form factor of the product. To integrate such a complex technology into the compact form factor was an uphill task for their engineers. It took them five months to work on integrating the technology. Further, they had tested out a lot of pill container shapes for enhancing user experience. Criador Design Lab had to test 20 different shapes before deciding upon the present shape and form.
Criador Design Labs - Advisors and Mentors
Dhanpat Raj Dhariwal, Ex- CEO Adithya Birla Group of companies for 20 years is mentoring Criador Design Labs.
Criador Design Labs - Future Plans
Criador Labs has so far worked on 72 inventions, 500k products and have secured 128 satisfied clients. The company is aiming to leverage their huge expertise in
product development to create a line of innovative consumer healthcare products that can reach to the masses and impact their lives positively.