1mg Startup Story - An Online Drug Delivery Platform

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An online pharmacy or internet pharmacy, or mail-order pharmacy is a pharmacy that operates over the Internet and sends orders to customers through mail, shipping companies, or online pharmacy web portal. 1mg is a digital consumer healthcare platform, or an online pharmacy center, that makes healthcare accessible, understandable, and affordable.

1mg was launched in April 2015 after Healthkart separated its generic drug search business, HealthkartPlus, and rebranded it as 1mg. It allows users to find information about medicines prescribed by doctors and also buy it online. Users can find medicines by ailments, class, companies, and brands.

Lets go through 1mg's Startup Story and get glance on 1mg funding, business model, company profile, turnover, growth, revenue model, founders & more...

1mg - Company Highlights

  • Startup Name-1mg
  • Headquarters-Gurugram, Haryana, India
  • Industry-Healthcare
  • Founded-2013
  • Founders-Prashant Tandon, Gaurav Agarwal, Vikas Chauhan
  • CEO-Prashant Tandon
  • Area Served-India
  • Revenue-Rs 369.3 crore (FY20)
  • Total Funding-$204.6 Million

1mg - Latest News

June 10, 2021 - Tata Digital, a subsidiary of Tata Sons Private Ltd. to acquire a major stake in 1mg to further widen the former's digital offerings. Though the amount is still not disclosed by the source, the total valuation of 1mg presently lies at $400 Million.

February 15, 2021 - 1mg had the highest number of downloads (184.2K) among telemedicine startups during Jan 1-Feb 10, 2021, as per AppTweak data. It has invested in expanding its cold chain  and in contact with vaccine makers for partnerships to participate in COVID-19 vaccination (when government allows the private sector to get in)

1mg - About and How it Works?

1mg is a developer of an online drug delivery platform intended to make healthcare accessible, understandable, and affordable.

The company delivers medicines and health products online along with lab tests booking, online consultations, and authentic information from healthcare professionals, thereby enabling customers to meet all their healthcare needs in one platform hassle-free. brings to us, an online platform, which can be assessed for all our health needs. With AI being hailed as the technology of the future, every startup is trying to adapt it in some capacity to streamline and optimize their offerings. 1mg recently started offering a feature, ‘Ask a Doctor,’ which is an intuitive chatbot that asks questions in order to accurately identify what the problem may be and shows the medicinal specializations under which the ailment may fall. Users can choose from one of them and a doctor, who can diagnose the problem via chat, is assigned to you.

1mg - Logo and its Meaning

1mg is all about medicines and the basic unit for a medicine's strength is measured in milligrams (mg). And to top it all, 1 MG Road was where the company's first office was located.

1mg - Founder and History

Gurugram-headquartered e-pharmacy startup 1mg(earlier as HealthKartPlus) was founded by Prashant Tandon, Gaurav Agarwal, Vikas Chauhan in 2013.

Founders of 1mg

The website was started as HealthKartPlus, a platform for users to have all the information about the medicines. The platform became so popular and got a huge response from the public and users asked the company to start the delivery of the medicines too. Thus, 1mg was started.

1mg was launched in April 2015 after Healthkart separated its generic drug search business, HealthkartPlus, and rebranded it as 1mg. The company has three business verticals — Pharmaceuticals, Labs, and Doctors.

1mg - Mission

The company's mission is to make healthcare accessible, understandable, and affordable for one billion Indians through a comprehensive website and mobile app. 1mg enables consumers to learn more about their medicines in addition to finding more cost-effective substitutes.

1mg - Business Model

1mg  provides services like diagnostics, medicine, preventive healthcare and online Q&A to its users. Apart from this, they also have native ads on their platforms for pharma companies. In the past one year, The company has expanded its pharmacies to 600 cities and also expanded their product range to include homeopathy and Ayurveda range.

The company used its app to spread information on medicines. They are using push notifications and emails to expand and let people know that they are live in their city. The company also uses offline advertisements depending on the city. They use newspaper advertisement and health camps to spread information. But a majority of their marketing is digital.

1mg makes money with online diagnostics and lab testing services. These account for a majority of their annual revenues. Online medicine delivery, B2B healthcare solutions, and subscription-based care plans form up the rest of their yearly finances.

1mg - Revenue and Growth

As per regulatory filings, 1mg's total revenue was at Rs. 369.3 crore in the FY20, which is over 77% jump from the company's revenue that stood at Rs. 209.1 crore in FY19.

Selling medicines online hasn't been all easy as this space witnessed regulatory challenges back in in 2019. While the Delhi High Court had ordered all state governments to ban the online sale of medicines in January last year, the central drug regulator had asked states to enforce a court directive prohibiting online medicine sales this month.

Amidst this regulatory uncertainty, Gurugram-based 1mg has demonstrated decent growth with a 2.8X jump in operating revenue. Registering 180% growth, it has posted total operating revenue of Rs 240.85 crore.

The company collected Rs 39.45 crores from offering marketplace services while Rs 68.3 crores through online diagnostics and lab testing services in year ending March 2019. It also made Rs 67.8 lakhs from collection charges.

Importantly, the overall revenue from services grew 90.2% from Rs 41.8 crores in FY18 to Rs 79.5 crores in FY19. All services together accounted for a little over one-third of the total revenues generated by 1mg during last fiscal in 2019.

1mg - Funding and Investors

1mg has raised a total of $204.6M in funding over 16 rounds. Their latest funding was raised on April 19, 2021 from a Debt Financing round. 1mg is funded by 17 investors. International Finance Corporation and MAF Mauritius are the most recent investors.

1mg - Acquisitions

1mg has acquired 3 organizations. Their most recent acquisition was Dawailelo on Sep 1, 2017.

1mg - Competitors

1mg's top competitors are Netmeds, Practo, Medlife, PharmEasy, Metarain Distributors Private Limited, HealthKart, CareOnGo, mChemist and BookMEDS.

1mg - Awards and Recognitions

In 2014, just a year after they started off, 1mg won the m-billionth award for m-health in South Asia. They were also recognized as the most promising health care startup by News Corp VCCircle. In 2016, 1mg was acknowledged as the Best App in the medical category by Gmasa.

They also won the award for the best online pharmacy in India at the International Quality Awards. They achieved the title ‘New Kid on the Block’ at the NDTV Unicorn Awards in the same year.

1mg was recognized as one of the Top 50 ventures in the Smart CEO-Startup50 India 2017 program. By the year 2017, they had grown by 600% in terms of the success of the app and user engagement. They expanded their product range to encompass Ayurvedic medicines and homeopathy.

Within the years 2016 and 2017, the company had raised 37 million dollars through 5 rounds of funding. In 2018, 1mg won the BML Munjal Award for ‘Business Excellence through Learning and Development’. During the Content Leadership awards in 2018, they won the title ‘Best Content in a Healthcare/Fitness App’. 1mg was also recognized as the 'Best Mobile Innovation for Health award ‘ at the India Mobile Congress.

1mg - Challenges Faced

1mg was initially started as HealthKartPlus, a platform which aggregated medical information and sold alternative medicine to its users.  The platform caught up quickly with the users and soon the users began asking for delivery of medicines to be included as well. At a time when information and awareness about medicines and lab tests were either minimal or non-existent, 1mg aimed to change it.

1mg has a system in place where they onboard vendors onto the platform if they meet certain requirements like computerized inventory and invoicing, which makes end to end tracking easier for the customer.  The startup is able to generate business even after strict government compliances which banned online pharmacies by making a prescription mandatory to make a purchase.

1mg - Future Plans

Aggressively moving towards its expansion plans, 1mg has decided to expand the scope of its platform and is entering the alternate medicine space (AYUSH categories) through the acquisition of Homeobuy is a web platform for homeopathy medicines.

With this acquisition, 1mg will re-brand the website to and make homeopathic & ayurvedic medicines available to customers in New Delhi. The Indian government has also been actively supporting and developing the AYUSH categories, as a strong system of medicine that has evolved over a long period of time.

After Tata Digital's acquisition of the majority stakes in 1mg, the company announced that they are looking forward to promising 60-minute deliveries in selected locations around the country. 1mg is known for 4-5 hour deliveries in a bunch of locations, which will also be extended to other locations as well.  

"We are the platform that stands for consumer health and we believe the alternate forms of medicines are equally important. Having seen the importance of these alternative forms of medicines and our government’s support in promoting them, we aim at creating an exhaustive platform for all health solutions. The business will continue to work on a marketplace network model and partner with quality vendors in this sector," said Prashant Tandon.

1mg - FAQs

What is 1mg ?

1mg is a digital consumer healthcare platform that makes healthcare accessible, understandable, and affordable. It allows users to find information about medicines prescribed by doctors and also buy it. Users can find drugs by ailments, class, companies, and brands.

Who is the CEO of 1mg?

Prashant Tandon is the CEO & Co-Founder at 1mg.

How does 1mg make money?

1mg makes money with online diagnostics and lab testing services. These account for a majority of their annual revenues. Online medicine delivery, B2B healthcare solutions, and subscription-based care plans form up the rest of their yearly finances.

Is 1mg an Indian company?

Yes, 1mg is India's leading consumer health platform.

How do you order medication 1mg?

You can send the list of medicines, your full address, contact number and valid prescription to

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