AppsFlyer Success Story: Get visibility into performance, scale installs, and maximize LTV


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Apps are a big business, with the global market estimated to grow to $407.31 billion by 2026 with a CAGR of 18.4%. 10 to 15 years back, there was a burgeoning App market driven majorly by the success of the iPhone’s App Store, but the market faced challenges due to limited ways to measure app user engagement and success.

Not even Google had satisfactory mobile app analytics and attribution solutions. It’s when AppsFlyer came into the picture and revolutionized the market dynamics. AppsFlyer’s leading mobile app analytics and attribution software equip app developers with the information required to understand how to grow and retain their users profitably.

This article discusses every vital detail about AppsFlyer, from its founders and startup story to funding, products, and growth.

AppsFlyer – Company Highlights
  • Company Name: AppsFlyer
  • Headquarters: San Francisco, California, United States
  • Sector: Mobile Attribution and Analytics
  • Founders: Oren Kaniel and Reshef Mann
  • Founded In: 2011
  • Valuation: $2 billion (2022)
  • Website: Appsflyer.com
AppsFlyer – About
  • AppsFlyer is a SaaS mobile marketing analytics and attribution platform that app developers and advertisers use as a CRM. The company helps users make good decisions for their business and customers with its advanced measurement, fraud protection, data analytics, deep linking, data clean room, engagement, and privacy-preserving technologies.
  • It is built on the idea that brands can provide exceptional customer experiences while increasing privacy. With 20 offices worldwide, AppsFlyer offers services to over 80K companies, including Coca-Cola, VISA, Nike, KFC, eBay, Telefonica, and more.
AppsFlyer – Founders and Team
Oren Kaniel and Reshef Mann are the co-founders of AppsFlyer.
Oren Kaniel
  • Oren Kaniel attended Technion – Israel Institute of Technology to complete BA in Computer Science and Reichman University for MBA. He worked as Software Engineer at Intel and Avaya.
  • Moreover, he is the ex-Project Manager of Veraz Networks. Currently, Oren Kaniel is the co-founder and CEO of AppsFlyer.
Reshef Mann
  • Reshef Mann graduated from Technion - Israel Institute of Technology with a BSc in Information Systems. He has been Software Developer at Intel and Software Engineer at SAP and Jajah.
  • He also worked at Xsights as Senior Software Engineer and System Architect. At present, he is the Co-Founder and CTO at AppsFlyer.
AppsFlyer is employed with more than 1,650 employees.

AppsFlyer – Startup Story
  • Around 10 to 12 years back, Oren interned at a Philadelphia-based VC firm when he realized that a company makes decisions without data and data analytics tools. It was when he thought someone needed to solve this issue but couldn’t find even a single independent and unbiased company entirely representing the app developer.
  • Oren returned to Israel to develop pure software that allows the ecosystem to work and collaborate. He started working on this technology along with Reshef Mann. It was in 2011 that Oren and Reshef founded AppsFlyer.
  • The Microsoft Ventures Accelerator funded the company for the first time. In 2014, AppsFlyer invented a complementary product named OneLink to provide deep linking support for custom media sources.
  • It became one of the first members of Fiksu’s Preferred Partner Program for Mobile Ad Campaign measurement in 2015. In February 2018, AppsFlyer opened its head office in San Francisco, and in 2020, the company’s valuation stood at $1.6 billion. AppsFlyer launched a new PC and Console Measurement solution and All-In-One Cost and Revenue Suite ROI360 in 2023.
AppsFlyer – Mission and Vision
  • AppsFlyer’s mission is to enable market innovation. The innovators and creators the company want to empower are app developers, its partners, and the ecosystem as a whole.
AppsFlyer – Business Model
  • AppsFlyer allows app developers and advertisers to manage, analyze, and secure their first-party end-user data while meeting privacy regulations and platform policies. The platform provides valuable insights into marketing campaign performance, scale app installs, and maximize customer LTV using a new standard of privacy-increasing measurement and deep linking solutions.
  • Furthermore, the AppsFlyer Software Development kit can be used for Android, iPhone, and Windows Phone apps.
AppsFlyer – Revenue Model
AppsFlyer offers three subscription plans- ‘Zero,’ ‘Growth,’ and ‘Enterprise.’ Below is the pricing for all the plans -
Plan Price
  • Zero: Free
  • Growth: 7cents/conversion
  • Enterprise: Custom
AppsFlyer – Products and Services
  • AppsFlyer products include NativeTrack, OneLink, and AppsFlyer ID, and services include Measurement Suite, ROI Measurement, Marketing Analytics, Predictive Analysis, Incrementality, CX & Deep Linking, Fraud Protection, Audience Segmentation, and more.
AppsFlyer – Funding and Investors
  • AppsFlyer has undertaken 6 funding rounds and raised $293.1 million in total. Its latest funding round – Venture Series Unknown Round, was conducted on November 24, 2020. 12 investors fund the company, mainly General Atlantic, Magma, Goldman Sachs, Salesforce Ventures, Qumra Capital, Pitango, and more.
AppsFlyer – Mergers and Acquisitions
  • AppsFlyer acquired Yodas.com in May 2018.
AppsFlyer – Partners
AppsFlyer has partnered with 304 leading companies, of which 263 are technology partners, and 40 are channel partners. Some of its partners are:
  • Facebook
  • Twitter
  • Google Ads
  • Snapchat
  • Apple Search Ads
  • Salesforce
  • The Trade Desk
  • Bidshake
  • Insider
  • Impact

AppsFlyer – Awards and Achievements
Here are some awards that AppsFlyer is rewarded with:
  • Data Clean Room won the 'Marketing Digital Innovation' Award by Ventana Research
  • MarTech Breakthrough Award for ‘Best Overall Mobile Marketing Company’ in 2022
  • ‘Best Practices Award 2022’ by Frost & Sullivan

AppsFlyer – Competitors
Some main competitors of AppsFlyer are as follows:
  • CleverTap
  • Kochava
  • Branch
  • Adjust
  • Google Analytics
  • MoEngage
  • Flurry Analytics
  • Quantum Metric
  • Firebase
  • Semrush
FAQs
What does AppsFlyer do?
  • AppsFlyer is a SaaS mobile marketing analytics and attribution platform that app developers and advertisers use as a CRM. The company helps users make good decisions for their business and customers with its advanced measurement, fraud protection, data analytics, deep linking, data clean room, engagement, and privacy-preserving technologies.

Who are the founders of AppsFlyer?
  • Oren Kaniel and Reshef Mann are the co-founders of AppsFlyer.

Who are the main competitors of AppsFlyer?
Some main competitors of AppsFlyer are as follows:
  • CleverTap
  • Kochava
  • Branch
  • Adjust
  • Google Analytics
  • MoEngage
  • Flurry Analytics
  • Quantum Metric
  • Firebase
  • Semrush