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HomeSuccess StoryKilowott Success Story: Design & Technology Powerhouse!

Kilowott Success Story: Design & Technology Powerhouse!

Kilowott Success Story 

Kilowott success story By realigning some of its verticals – Creometric, Kodework, Fat Hamster Studio, and Nine Stack. Pooling its strength into one, Kilowott is now a design and technology powerhouse that offers digital transformation services, innovative solutions to digital challenges, and best-in-class user experience design to craft enduring customer experiences.

Kilowott is headquartered in Goa and operational across three continents. The company has already clocked more than 2000 projects all over the world and works with various Fortune 500 companies, governments, international agencies and has a strong association with the Norwegian Diplomatic Mission in India.

Kilowott – Company Highlights

  • Startup Name-Kilowott
  • Co-founders-Aaron Fernandez, Judah Fernandez, Caleb Fernandez
  • Headquarters-Goa
  • Industry-IT Solutions
  • Team size-150+
  • Website-kilowott.com

Kilowott – About and Vision

Kilowott offers consultancy and strategic support in customer journey mapping, customer experience process assessment and surveys, consulting, assessment, roadmap ideation and modeling with use cases, brand positioning and go-to-market strategies, brand identity development, concept design, and prototyping. All strategies are customized as per real data analytics and right down to the minutest detail generated through innovative coding.

Kilowott’s vision is to blend digital and design seamlessly to craft enduring digital user experiences that have a direct impact on customers’ business outcomes. The company is led by the core philosophy of the founders, ‘to offer cutting-edge digital solutions in a global marketplace to enhance digital customer experience.”

Kilowott – IT Industry Details

India is already an IT powerhouse and there is a robust presence of skilled professionals, innovators, and access to the most advanced technologies in the world. The startup ecosystem has not lost momentum even after the pandemic outbreak, and it is going to evolve rapidly in the new normal. Even during pandemic times, a large number of new startups have come up and many of them also joined the unicorn club. The startups will contribute significantly to help India achieve the goal of becoming a $5 trillion economy in the years ahead

Spearheaded by a strong leadership team, Kilowott is poised to achieve its goal of being a global tech powerhouse while being rooted in Goan soil. The team is keen on transforming ‘Kilowott’ into a 500+ employee company, something the company’s COO Nitish Raikar, formerly associated with Infosys and IBM, is helping us inch towards.

Kilowott History – How it Started?

Reminiscing the start journey of Kilowott, Aaron Fernandez (Co-founder of Kilowott) says –

In late 2020 the various companies established by me with my siblings Judah and Caleb were consolidated and brought under a single banner – Kilowott. The company today has partner deals in Norway, Holland, India, France, Switzerland, and the US.

Kilowott – USP and How it Works?

The company creates customized digital interfaces and operational solutions by using design elements like CX, AR, and VR as well as the latest technologies like analytics, AI, IoT, and others to ensure customers’ business growth and profitability.

Kilowott uses an amalgamation of cutting-edge technologies and innovative approaches to offer consulting and strategy services in customer journey mapping, customer experience process assessment and surveys consulting, assessment, roadmap ideation and modeling with use cases, brand positioning, and go-to-market strategy, brand identity development, and concept design and prototyping.

Pivot from Initial Offering –

Aaron’s time spent in Norway paved the path for his entrepreneurial journey. Their first major website development firm was ‘Kodework’. He and his brothers Judah and Caleb relocated the company to Goa in 2015 and started operations from scratch from a 700 sq. mts office space in Porvorim. Their clients grew organically across Europe.

Post-2020,  they pivoted the business strategy to focus outward, servicing clients outside of the country, mainly across Europe, Scandinavia, and the US. The operations continue to be rooted in India where Kilowott employs some of the best creative and tech talent.

Kilowott – Startup Launch

The media company, Aaron was employed within Norway, as part of his day job, had a large requirement of design and development chores. He stepped in and pitched them design services by outsourcing them from India, which was already a world-renowned BPO market. The plan worked. And thus, began the journey. He swiftly kept adding clients to its portfolio as his brothers Judah & Caleb joined in.

Once Kilowott started getting regular business, the team realized that scaling up now becomes imperative and for this, they had to address major challenges. They realized that clients have to scout for various agencies to get different solutions. Thus, Aaron, Judah & Caleb decided to bring everything together for them and that worked. They addressed the pain points for most of the clients.

Kilowott – Founders and Team

Kilowott is co-founded by the three Fernandez brothers –  Aaron, Judah, and Caleb Fernandez.

Kilowott Founders and Owners

Aaron, the eldest of the brothers looks into the overall strategy and direction of the company. Judah spearheads business development and talent acquisition while ensuring quality control and timely delivery systems.  The youngest brother Caleb is a commerce graduate who takes care of the company’s backend operations such as administration, finance, taxation, legal, and compliance.

The company’s office in Porvorim reflects that spirit. Caleb was involved in every aspect of setting up the office space, right from drawing up the blueprints to picking furniture and designing every corner of the office space. It is spread over 700 square meters and is beautifully designed.

Meaning of Kilowott & Logo

The company was named Kilowott as it is inspired by “kilowatt – which denotes a unit of energy” and the team believes very much that the energy one brings to work is very critical. If a person is pumped and motivated he can always do wonders even with the smallest of details or resources. The logo also denotes the same, the power icon.

Kilowott – Business Model and Revenue Model

The business model of Kilowott is simple. It is entirely a tech service company and offers cutting-edge tech services to clients across verticals.  The startup charges a fee from its clients for services and collaboration.

Challenges faced by Kilowott

Aaron had been working in Norway for a number of years, and when he launched his startup in India, the transcontinental differences had to be dealt with. The work culture and approach in India are very different from Norway, and there were challenges in terms of quality and timelines.

“Opportunities have been plenty. We are blessed to have a great team of 150+ employees and a fantastic leadership team who love what they do and we are proud to have them all be a part of this Kilowott journey” says Aaron.

Real-life Example on How Kilowott Helps Clients

This is just one of the many examples of how the Kilowott team used market insights, client preferences, business objectives, creativity, and cutting-edge technologies to ensure that its clients stay ahead of the competition.

In order to build the desired online presence for the client, the design and creation of a custom-made website were undertaken in collaboration with Kodework, the web development agency the team had at the time. 

Kilowott – Growth and Current Status

“There is a significant uptick in the quantum of interest in brands wanting to expand their digital presence across geographies. We saw an opportunity and have realigned our strategy to meet the needs of the global business community” says Aaron Fernandez, Co-founder, Kilowott.

The company has realigned some of its verticals – Creometric, Kodework, Fat Hamster Studio, and Nine Stack. Pooling its strength into one, Kilowott is now a design and technology powerhouse that offers digital transformation services, innovative solutions to digital challenges, and best-in-class user experience design to craft enduring customer experiences. 

Kilowott – Funding

The bootstrapped startup initially worked on a freelance model. Over the years since the Fernandez brothers set up this company, they have largely invested in themselves. In 2014, when they took on projects from clients based in Europe, it started off by being based in Oslo, Norway working with freelancers from Israel, Ukraine, Vietnam, Poland, and India. What they noticed is that communication with resources from India as well as deliverables was far better with professionals based in India.

Steadily business and revenues grew. Down the line, the team decided to take a loan to be able to scale up and build a team in-house. At every stage, they have reinvested the profits into the company. Today Kilowott has a 150+ employee workforce. In the near future, it aims to grow to a 500+ workforce.

Kilowott – Advisors/Mentors

“My father Donald Fernandez has been a constant source of strength to us and has mentioned us through our journey. The ethics and morals imbibed by our parents Donald and Jessyl Fernandez from childhood are what held us in good stead while we built this company from the ground up” Aaron says.

Tools used by Kilowott

Kilowott uses design elements such as CX, AR, VR, and futuristic technologies like analytics, AI, IoT, and others to create digital interfaces and operations that boost the customer’s business growth and profitability.

Kilowott – Future Plans

The company has recently consolidated all its diverse businesses under a single banner of Kilowott. A 700 square meter office was launched prior to the pandemic and another office is under construction. The company is currently 150+ strong and there are plans to make it a 500+ team with a global footprint. The company’s long-term plan is to become global tech powerhouse rooted in Goa.