Wabi Babi Success StoryÂ
Wabi Babi Success story Founded by Vijay and Kangna Kakar, Wabi Babi is a brand focusing on becoming the most impactful startup for the first-year journey of a new mother with her newborn.
Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1. It understands the importance of curated products for children in their first years and has made products that are friendly to their gentle skin. These include water-based formulations, natural and safe ingredients, and finally silicon and paraben-free products.
Wabi Babi – Company Highlights
- Startup Name-Wabi Babi
- Co–founders-Vijay Kakar, Kangna Kakar
- Headquarters-New Delhi
- Industry-Personal Care
- Website-wabibabi.com
Wabi Babi – About and Vision
Wabi Babi is focusing on becoming the most impactful brand in the world, for the first-year journey of a new mother with her newborn. Its core belief is to support and empower every new mother by providing relevant content, knowledge, world-class products, and services.
Wabi Babi takes pride in the extensive portfolio of products it has to offer which include five skincare products and four handmade soaps. The collection will see a new guest in the lineup with a gourmet apron hooded towel releasing this month.
Wabi Babi – Idea & Inspiration
The biggest inspiration for the company was Kangna’s own wonder and experience that she witnessed as a first-time mother herself. There was always so much confusion and stress that she would feel lost at times and had to go into discovery mode where she used trial or error to come up with a solution. All this gave birth to her extensive and personalized knowledge of the right products needed, the services that are needed by mothers to tend to children of that tender age. Kangna and Vijay’s market research also shows that no other company is really trying to ease it out for first-time mothers and their first-year journey with their children.
Wabi Babi understands the importance of curated products for children in their first years and has made products that are friendly to their gentle skin. These include water-based formulations, natural and safe ingredients, and finally silicon and paraben-free products. Furthermore, its product R&D has been done in Canada. Mothers can trust this and not have doubts or confusion about which companies products to go for, as Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1.
Wabi Babi – Founders
The founders have both known each other for over a decade and have always had similar goals and aspirations. They transformed from friends to life partners, to parents, and now are business partners.
“Us being childhood educators and former life coaches, we grasp the concept of a foundation that will help children have a happier and more peaceful life. Thus, our interests have always peaked when it’s related to making a difference in every child’s life” Vijay & Kangna added.
Kangna Kakar
Kangna Kakar (31 years old and the co-founder of Wabi Babi) is a certified early childhood educator. Before launching the brand, she was studying in Canada and gaining more experience and knowledge about child development (especially preschoolers). Additionally, She has taught in one of the well-known pre-schools of Delhi for more than 5 years.
Vijay Kakar
Vijay Kakar belongs to a business-minded family and have always been in the self-discovery mode. He was running his family business in Ukraine but being a life coach, he lived in Canada for a couple of years before moving back to India in 2020.
Currently, it’s just the two of us and we understand the importance of having a positive culture from day one. That’s why one of the first things we did was to set the values that we want to follow as an organization. We are also aware of how we behave and approach challenges that will reflect in the entire organization as a culture always flows from the top.
Wabi Babi – Name Meaning & Logo
Vijay was the one that came up with the idea of naming the brand as it is today, as they were brainstorming, the duo wanted to choose a name that was impactful and one that would reflect on a mother’s journey of raising a child. Wabi Babi is a wordplay of Japanese philosophy that appreciates the beauty that is imperfect, impermanent, and incomplete and as Vijay had seen Kangna struggle as a mother, he saw and accepted all the imperfections to be the best for their child, and thus this inspired Vijay to come up with such a creative name.
Wabi Babi – Launch and Marketing
Wabi Babi has just launched in August 2021 and its products are currently available on Amazon and its own website, the founders are still playing around with different strategies to acquire maximum customers.
One of its most successful marketing campaigns has been weekly live sessions on Instagram with mom bloggers that have helped Wabi Babi in creating brand awareness and generating sales. Live sessions have helped it at both tops of the funnel and the bottom of the funnel.
Babi – Challenges Faced
One of the major challenges Vijay & Kangna faced was distribution. Fortunately, they found the right warehousing/fulfillment partners that helped them in overcoming this challenge.
“So far we have been fortunate that we haven’t faced any major challenges. The real challenge begins now where we must build a brand, a brand which will last for generations to come, even when we are long gone, and for that to happen we will have to set the right culture, keep innovating, and keep impacting the lives of mothers and their children with everything that we have to offer” Vijay added.
Wabi Babi – Competitors
Brands like Chicco and Mothercare have similar product lines but Wabi Babi as a brand still stands out as the most unique and impactful brand for children aged from 0 to 1 year and are looking at providing everything that a first-time mom needs. The startup aims to handhold every first-time mother through her first year of bringing up their baby with the support of Wabi Babi
Wabi Babi – Future Plans
Wabi Babi is currently operating from New Delhi, India. As of now, its focus is purely on building the brand and the aim is to be profitable in the next 2 years. Wabi Babi’s future plan is to have a laser-sharp focus on providing end-to-end solutions for a first-time mother.
Wabi Babi – FAQs
What is Wabi Babi?
Wabi Babi’s innovation is its specialty in discovering and establishing products specially formulated for children of years 0-1.
Who are the founders of Wabi Babi?
Vijay Kakar and Kangna Kakar are the founders of Wabi Babi.
When was Wabi Babi launched?
Wabi Babi was launched in August 2021.
What is the meaning of ‘Wabi Babi’?
Wabi Babi is a wordplay of Japanese philosophy that appreciates the beauty that is imperfect, impermanent, and incomplete.
Is Wabi Babi funded?
No. Wabi Babi is currently a bootstrapped startup.
Where are Wabi Babi products available?
Wabi Babi’s products are currently available on Amazon and its own website (wabibabi.com)