TruckSuvidha Success Story
TruckSuvidha success story Trucks play a very important role in the Indian transportation sector. Studies have shown that over 65% of India’s cargo is being carried on trucks. With exploding domestic consumption rates in the country, improvement and extension of highways and warehousing facilities, truck transportation is gaining more momentum.
However, the matter of concern here is that the truck transportation industry is still very unorganized and fragmented, due to which all the players of the industry, i.e the shipper, transporter, broker and fleet owners face problems.
TruckSuvidha – Company Highlights
- Startup Name-TruckSuvidha
- HeadQuarter-Yamuna Nagar(Haryana)
- Founders-Amit Punaini & Ishu Bansal
- Sector-Logistics and Transportation
- Founded-2014
- Parent Organization-Sarvodaya Infotech Pvt. Ltd.
TruckSuvidha – Recent News
TruckSuvidha is ensuring quick transportation of essential commodities during the Global Pandemic. When the entire economy has come to halt during lockdown, one thing that is still moving is the transportation of food and other essential items from one place to another. TruckSuvidha, the first online portal developed for the transportation industry in India, had also shut its business temporarily during the lockdown.
Later, the government listed the start-up on National Agriculture Market (eNAM), an online portal that helps farmers avail the trucks for the transportation of food and related materials across the nation.
TruckSuvidha – About and USP
TruckSuvidha connects shipper, transporters, truck drivers, fleet owners, customers and all other entities related to truck transportation. Thus it makes transporting goods easy for shippers or transporters and likewise makes it easy for truck drivers or fleet owners to find load.
The company has an excellent customer care team that sees to it that the users who are not so much educated and are not comfortable in using the platform get all the assistance required.
TruckSuvidha – Founders and Team
Amit Punaini and Ishu Bansal are the founders of TruckSuvidha. Amit Punaini and Ishu Bansal
Amit Puniani is a passionate businessman, who has always wanted to start a venture which could be helpful for society. Thus he along with Ishu Bansal started TruckSuvidha with the aim to organize the unorganized truck transportation sector.
Currently, TruckSuvidha has a team size of about 45-50 members
How Did TruckSuvidha Start?
Ishu was a software engineer by profession, and was doing well in his career but somehow felt that it was not his calling to be just another software engineer. He wanted to do something more worthwhile. Ishu’s family owned a plywood manufacturing unit. He observed how problematic it was to transport manufactured goods. He saw that there were always some or the other issue that businesses have to face in transporting their goods. This instigated Ishu to do something to solve this problem. As he usually does, he discussed this idea with Amit. Being from a business background, Amit too found the idea interesting and decided to be a part of it, ultimately leading to the inception of TruckSuvidha.
TruckSuvidha – Name, Tagline and Logo
The name TruckSuvidha depicts the core services provided by the company.
The brand name “TruckSuvidha” is short, easy to pronounce, and users easily understand that what we are offerings.
TruckSuvidha’s tagline is “Think Ahead”, which reflects the aim and vision of the company. The company’s logo is simple and easily identifiable.
TruckSuvidha – Business Model and How it works
With TruckSuvidha, the user gets all freight transport solutions under one roof. With a few clicks, user can register as a customer, transporter or packer or mover. Trucksuvidha.com is offering free load posting to all the big and small transport players as well as to other sectors that are directly or indirectly linked with the transport sector and free listing their firm on the website.
The transporters can list their entire catalog of vehicles available. Customer’s requests will directly reach the transporter. TruckSuvidha will get requests directly from the customer as well as the transporter.
TruckSuvidha – Revenue Model
TruckSuvidha works on a subscription based revenue model. It provides a range of subscriptions from half yearly to yearly depending upon one’s requirement. As it targets truckers, transporters and service providers alike the subscription packages are specific to their needs. Apart from the core vendor details, everything is free on the website.
TruckSuvidha – Funding and Investors
TruckSuvidha raised an undisclosed amount led by Gas Authority of India Limited (GAIL) as Seed Round in November 2019. GAIL is the Government of India owned natural gas processing company that received the Maharatna status in 2013. With its presence in 32 Indian cities, 34000 registered transporters and 332000 trucks with an average of 1550 bookings each day, TruckSuvidha aims to expand its territory to more Indian cities and reinforce the backend technology.
TruckSuvidha – User Acquisition
TruckSuvidha uses digital platforms to reach out to its targeted customers. Creating brand awareness helped TruckSuvidha to acquire its first set of customers within a short span of time. The company strives to provide excellent services to its users to retain the customer base.
TruckSuvidha – Startup Challenges
Running any business without cash flow is the most difficult phase for any business as rightly said by Ishu and Amit. The TruckSuvidha team manages the cash flow constraints by making the right strategies, identifying important expenses and through optimization of resources.
Some other challenges that the team is facing are-
- Winning the trust of people, as people think that digital platforms are not safe and secure.
- Providing knowledge of the internet to the users.
- Changing the mindset of the people who are habituated to work in the traditional way.
TruckSuvidha – Growth
As said by the founders, earlier the transporters were not even ready to get registered but now they are doing self-registration and calling TruckSuvidha for the services, which is a great achievement.
TruckSuvidha currently has over 33933 transporters in its network. Besides, around 16898 customers and 1968 packers and movers are associated with TruckSuvidha. The revenue earned annually by the company is approximately $4 Million.