TNQ InGage Success Story
TNQ InGage – Company Highlights
- Startup Name-TNQ InGage Technologies LLP
- Headquarter-Chennai
- Sector-Information Technology Enabled Services (ITES)
- Founders-Vijay Karunakaran
- Founded-2012
- Parent Organization-TNQ InGage Technologies LLP
- Website-tnqingage.com
About TNQ Ingage and How it Works
TNQ InGage Success story offers construction-based services to overcome workforce training challenges, to improve performances, creating a safe work culture, and closing the experience gap – all while reducing cost and risk. The TNQ InGage services are meant for all core sectors such as Buildings & Factories, Oil & Gas, Transmission & Distribution, Heavy Civil, and Highway Engineering. The modules it provides include Site Equipment Erection Techniques & Inspection, Fire & Excavation Safety, Heavy Vehicle Management, Power Tools Training & Operation, and a whole host of others.
In the manufacturing sector, TNQ InGage training helps reduce risk and accelerate implementation during the laying of complex automated facilities, and benefits configuration, safety, and workplace ergonomics. Performance training is provided in terms of product training, disassembly and maintenance training, etc. The AR Field Services in the manufacturing sector caters to Repair & Maintenance – where technicians are allowed to work hands-free and faster, with each step in a troubleshooting or repair process displayed in their field of view; Expert assistance.
And its Digital Experience Centres, as already observed, is a place that encourages collaboration and has proven to be a valuable resource for company-wide workshops and employee onboarding.
Founders of TNQ Ingage and team
TNQ Technologies is a 21-year-old company that focuses on content technologies and products, with a strength of 2,500 employees in its ranks. “They’ve joined hands with us on the firm belief that the future of content consumption lies in leveraging AR and VR environments and have made this investment with TNQ InGage as a part of their long-term strategy.” Said Vijay. Its extensive work over the last seven years and the strong relationships with prestigious customers and partners furthered the company’s interest in forming this Joint Venture.
On the other side, Ingage is looking at TNQ Technologies as a long-term strategic partner that would help them with growth and scalability. As stated earlier, they are investing in R&D to improve human interaction with virtual objects, with the object of developing projects and services that will have a socially meaningful impact on how people train, work and live. They are also looking to penetrate the global market, which includes the world of book-publishing by leveraging TNQ’s existing capabilities and competencies.
TNQ Technologies would be involved in the following roles as a part of this Joint Venture:
- Supporting growth and scalability by introducing process, best practices, and bandwidth.
- Providing essential HR and Software support for sustaining rapid and significant growth.
- Providing financial support to make investments in people, technology, and products.
- Providing strategic investments with a long-term strategy.
- Promoting AR to book publishing by leveraging our contacts and capabilities.
- Leveraging its reach in the Indian market to support sales.
- Leveraging the existing global marketing capabilities through sales personnel across Europe.
The entire team of TNQ InGage live, breathe, talk, walk immersive Computing. The team of storyboard artists, 3D engineers, animators, and lighting artists bring the creative half to the table, while the unity and unreal developers, algorithm developers, hardware specialists, Android and IOS developers, and program managers get their heads down and build solid experiences for clients. This venture hires people who are ceaselessly driven towards the pursuit of excellence and they are currently a team of 50 plus people.
TNQ InGage – What problems does TNQ InGage solve?
Its services involve empathy, which makes this venture build life-like experiences in a virtual world. VR taps into the power of tech and creative storytelling to make learning immersive, retainable, explorable, and seamless. It is a truly immersive and tactile medium that engages all senses to imprint training sessions on memory, which results in higher retention and absorption rates. Its main USP lies in upskilling, as 50% of global business leaders identify skill shortage as a key workforce challenge.
The training mode significantly reduces the time, cost, and risk spent on traditional training sessions; statistics suggest that VR Based Training improves learning quality and retention rates by 76%.
Ideally, TNQ InGage conceptualizes, designs, and delivers Digital Experience Centers that provide a hands-on, experiential space for customers, employees, and trainees to collaborate with technologies such as AR, VR, MR, AI, IoT, Robotics, and other techniques. It is specifically designed for performing thoughtful, transformative digital initiatives in a space that encourages innovation and engagement. These Centres have proven to be a valuable resource for company-wide workshops and employee onboarding.
TNQ InGage – USP and Innovation
TNQ InGage’s technology-based solutions are specifically meant for enterprises because it believes that to make the world better, one needs to make it smarter. “We don’t believe in tech for tech’s sake, but in tech for humanity’s sake. Since our inception, we have been continuously observing, developing, and testing production techniques and optimized hardware solutions.
TNQ InGage also has creative technologists who blend creativity and technology to create compelling experiences. Its Bespoke range of solutions serves the purpose of analyzing requirements and caters to other purposes like Architecture and Interior Design, procurement and deployment of the appropriate hardware, as well as the development and deployment of content.
TNQ Ingage – Target Market Size
Industrial investments of AR/VR are exceeding the expectations. It is envisaged to triple its size in the years to come. To say that we are in a digital age is an understatement, post-digital may be an appropriate term. This is because the technology of today is getting more and more intuitive that it would change the way we learn and conduct our endeavors.
The global market of AR/VR was estimated at USD 18.4 billion in 2018, which is expected to grow at a CAGR of 76% and hit the 180 billion mark by 2022. The Indian AR/VR market is expected to grow to $ 6.5 billion by the same time. We have a lot of significant players, both minor and major, in the areas of Technology and Platform Development, App Development, and System Integration, who could tap into the promising global Immersive Media Market. We can look forward to a time when India emerges as a large supplier of the global AR/VR demand, while also catering to the domestic segment.
How was TNQ Ingage Started?
It all started much before the company was founded. Vijay’s journey with this technology began in the year 2002 while at Intel, building the first generation bulky VR systems for healthcare industries. As a Director at Intel, he was part of the team that drove the 1st two waves of computing – desktop & mobile. He was fully aware that a third wave of “immersive computing” is around the corner where technology can sense, predict with the possibility of virtual presence anytime, anywhere using virtual and augmented reality.
And so he launched InGage Technologies in the year 2012, sensing the next wave of immersive computing that would make people change the way they create and consume content from observation to immersion.
TNQ Ingage – Startup Launch
The belief in immersive computing, 18 years of international experience and the financial stability that Vijay achieved by then helped in launching the company with no user. Digital marketing, attending events, references through our good work and age-old networking helped in the acquisition of initial customers.
TNQ Ingage – Business Model and Revenue Model
The current focus is service business through customized AR VR short-term and long-term projects across the manufacturing, construction and healthcare industries. TNQ InGage just launched VR As A Service (VAAS) model that would give us a recurring subscription revenue. The team is also working towards launching products next year.
TNQ Ingage – Startup Challenges
Team building was a challenge since there was no AR VR development talent pool then. As a result, the top management had to train the hires within the company through a rigorous process to overcome that. At the time one of the AR platforms/App called Jaadu that lets people scan objects, images and find the cheapest deal available across on-line & nearby stores didn’t work out since it was too early for consumers to download the App and change their buying behavior. This posed a threat back then.
TNQ Ingage – Funding and Investors
In early 2019, Eyeing strong AR & VR business opportunities in India’s enterprise market, TNQ Technologies has formed a Joint Venture (JV) with InGage to launch TNQ InGage. This Joint Venture brings together InGage’s immersive technology expertise and IP, and TNQ’s initial investment of $2 million and management expertise. The funding will be used to scale up the delivery of immersive products and services and invest in product R&D.
TNQ Ingage – Growth
As mentioned, the current focus is service business through customized AR VR projects across manufacturing, construction and healthcare industries. TNQ InGage also just launched VR As A Service (VAAS) model that would give them a recurring subscription revenue. The team is also working towards launching products next year. The future is quite positive and exciting due to the penetration and adoption of the immersive technologies in the enterprise market and the success, expertise, and clientele the venture has achieved so far