RAS Luxury Oils Success Story
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RAS Luxury Oils Success story Who does not want a blemish-free and healthy skin? The market is flooded with skin care products that is promising us everything form fairness to young and wrinkle free skin. But, as a matter of concern many of these skin care products contain harmful substances like parabens, sulphates, mineral oils and fillers. While big brand names and celebrity endorsements easily fool many of us to trust and use these harmful skin care products, Shubhika Jain, was lucky enough to grow up using home made skin care products, with ingredients handpicked by her mother.
In the year 2017, Shubhika launched her brand ‘RAS Luxury Oils’ to bring the goodness of organic and chemical free skin care products to the Indian users. The company works with the mission to provide a fine blend of Ayurveda and Aromatherapy to its patrons and foster holistic healing of body, mind, and soul.
RAS Luxury Oils – Company Highlights
- Startup Name-RAS Luxury Oils
- Headquarter-Chhattisgarh
- Founders/Owner-Shubhika Jain & Sangeeta Jain
- Sector-Beauty Industry
- Founded-July, 2017
- Parent Organization-RAS Luxuries Pvt. Ltd.
- Website-rasluxuryoils.com
About RAS Luxury Oils and How it Works
RAS Luxury Oils is a treasure-trove of pure and natural essences and blends that elevate your radiant inner beauty to awaken your mind, body and soul. The company offers a wide range of essential oils and elixirs. It fuses ancient Ayurveda with modern science to give you effective & therapeutic skincare and wellness products. RAS Luxury Oils’ USP is that all its products are made of natural, plant-based, cruelty-free, synthetic chemical free and preservatives free ingredients.
Some features that makes RAS Luxury Oils stand out in the market are -Small batch size – resulting in fresh products with more potency.
Besides, as a social start-up, the company also gives 10% of its profits to Animal Welfare and Girl Child empowerment NGOs.
Founders/Owners of RAS Luxury Oils and team
Shubhika Jain along with her mother Sangeeta Jain co-founded RAS Luxury Oils.
Owners and Founders of RAS Luxury Oils Shubhika Jain and Sangeeta Jain
Shubhika Jain is the CEO of RAS Luxury Oils, India’s first “Farm to Face” venture. At RAS, she takes on a variety of roles pertaining to leadership, product development & delivery, sales & marketing, HR, technology and general expansion.
24 years old Shubhika, believes in balancing of the mind, body, and spirit for the everlasting beauty to reflect on the skin. She strives to introduce a 100% pure, organic and luxurious beauty and skincare products that would aspire people around the globe to say “NO” to synthetic, artificial and at times to those ‘unpronounceable’ cosmetic ingredients.
Shubhika, through RAS, endorses the benefits of essential oils as well as face and body elixirs in beauty, self-healing, and vitality. She urges everyone to nurture and nourish their inner magnificence and radiate beautifully!
Shubhika graduated from Lady Shri Ram College, where she equipped herself with tools to turn her passion into a business. Before starting the entrepreneurial journey she had taken up roles in research, web-training etc. for the KN Group, DMS Infosystems and RITEE Group of Institutes.
How was RAS Luxury Oils Started
Growing up, Shubhika used to participate in elaborate skincare rituals that have been passed down for generations in her family, with her mother Sangeeta Jain. Shubhika’s motive behind starting RAS Luxury Oils is to pass on this very legacy to consumers at large and start a whole new beauty and wellness revolution.
“My mother used to create her own beauty concoctions with handpicked flowers, herbs, and other natural ingredients, she grew in the garden herself. This practice is what first inspired me to inculcate a beauty regimen of using natural, organic face and body oils as opposed to lotions, creams and other products containing harmful and toxic ingredients. The thought that this legacy can be passed on to others to create a positive impact is very empowering” quotes Shubhika
RAS Luxury Oils – Name, Tagline and Logo
The word ‘RAS’ encapsulates many meanings in Sanskrit, the most prominent of these being ‘essence’ and ‘happiness’. The brand name reflects the very essence of life, to inspire a sense of happiness and luxury, and to awaken the senses to a higher experience using ancient sciences and spiritual traditions.
The hand-painted logo portrays the pure ingredients and flora that go into making RAS Luxury Oils and also the multiple colours expressing happiness and vibrancy of nature.
RAS Luxury Oils – Business Model
RAS Luxury Oils has a complete vertically integrated process. While many companies either outsources many of its processes or get products manufactures from third parties, RAS Luxury Oils ensures that cultivation, oil extraction, formulation, bottling, packaging, shipping and marketing all are done in-house, to ensure best quality world class products. Also RAS Luxury Oils is the first ‘farm to face’ venture in India.
RAS Luxury Oils – Revenue Model
The company generates revenue through sales of its retail & Professional products through online and offline channels.
RAS Luxury Oils – User Acquisition
RAS Luxury Oils’ target group is High Net Worth Individuals with a keen interest in sustainable luxury and organic products.The company is appealing to a small segment of niche people and satisfying their individualistic tastes. The company’s products are distributed and marketed via selective 5-star hotels and salons.
Currently, RAS Luxury Oils’ products are present at the luxurious spas at St. Regis Hotel in Mumbai, Four Seasons Hotel Mumbai, Park Hyatt Hyderabad, and Mirrors & Within- UB City Mall Bengaluru, Shangri-La Bengaluru. Coming soon to JW Marriott & Ritz Carlton Bengaluru, JW Marriott Delhi, Roseate House Delhi, Grand Hyatt Kochi, Grand Hyatt Mumbai and also to Grand Hyatt Hong Kong and Four Seasons Hong Kong. The products are also present on popular online portals like Nykaa and Amazon India and the company’s own e-commerce website rasluxuryoils.com.
I did not think much about how it would go, and personally tell the customers about our process and what we do and they really liked the products and believed in it from the start. But for some, it wasn’t very easy, but persistently explaining them helped us reach to them.
RAS Luxury Oils – Startup Challenges
Becoming head of any organization at an young age is always challenging and same was the case with Shubhika. As she elaborates
When I initially joined the family business it was difficult for the existing staff to accept a young lady as their head. I had to prove myself to be worthy by way of executing tasks and handling situations in a mature and strategic manner which made me win the support of my team.
Initially, visiting farmer fields, growing its own crops, sourcing the best quality raw materials, having meetings with top executives was challenging. Also getting all certifications, government clearances and legal paper works done was a major challenge for the startup. But as Shubhika gained more experience, she became more confident and patient, and with the support from her enterprising parents, she can now handle everything quite comfortably. However, believing in themselves and keeping the brand sailing successfully among a plethora of beauty brands out there always remains a challenge.
RAS Luxury Oils – Funding and Investors
RAS Luxury Oils is a self-funded brand (Family-funded).
The company has invested in the production unit, the cultivation fields, machinery, packaging, ingredients, marketing, etc.
RAS Luxury Oils – Advisors and Mentors
RAS Luxury Oils’ team is functioning under the guidance of many industry experts. Two prominent advisors on board are-Shailendra Jain (Secretary, Mahanadi Education Society) and Satish Sharma, (President, Asia Pacific Apollo tyres)
RAS Luxury Oils – Competitors
The founding team is more for co-existence rather than competition
We believe in Co-existence and love all the brands out there, whether it’s an established brand or a small new brand there’s always something that we can learn from them.
What do you wish someone had told you when you were 15?
“To meet and talk to the CEOs and executives of various companies – it is an MBA in its own right!” – Shubhika Jain
RAS Luxury Oils – Awards & Recognition
Asia Spa Awards 2017 Best Spa Product – Natural Line
IHW Awards 2018 – Best Wellness Brand
Harpers Bazaar Best of Beauty – Handcrafted in India- Infinity Anti Ageing Face Elixir
RAS Luxury Oils – Future Plans
RAS Luxury Oils envisions to be the leading wellness and skincare brand in the world, while being 100% pure, organic and sustainable. The company has been operating online and offline through various channels in various cities. Offline, across India its products are available and is being used in well known spas and hotels in Mumbai, Bangalore, Hyderabad, Chandigarh, Indore, Raipur, and Kochi. The company has witnessed an exponential increase in growth since inception in July 2017.
The company’s future plans includes expanding the physical retail presence with the shop in shop concept and introducing new products in the line up in respect with its research and development. The company also has plans to start its own stores!