Juicy Chemistry Success StoryÂ
Juicy Chemistry success story When it comes to the cosmetic industry, consumers are always concerned as to what goes behind the scenes while making these products and mainly the concern is about the ingredients. For the same reasons, nowadays we see a huge buzz about organic products or natural hair care and skin care products. To capitalize this buzz and to level up this segment in the beauty care industry, Megha Ahser and Pritesh Asher are the Owners of Juicy Chemistry.
Let’s go through the Journey of Juicy Chemistry from 0 to 100+ product ranges in just 5 years. Also know about Juicy Chemistry Owner, Revenue, Funding, Net Worth, Business Model, How Juicy Chemistry Started & more..
Juicy Chemistry – Company Highlights
- Startup Name-Juicy Chemistry
- Headquarter-Coimbatore, Tamilnadu
- Sector-Organic BeautyÂ
- Founders/Owners-Megha Asher, Pritesh Asher
- Founded-2015
- Valuation-$26 million or Rs 190 crore (2021)
- Total Funding-$6.95 Million
- Revenue/Turnover-Rs 6.25 crore (FY20)
- Parent Organization-Juicy Chemistry private limited
- Website-juicychemistry.com
- Contact-[email protected]
Juicy Chemistry – Latest News
June 2021 – Juicy Chemistry has raised funds from Spring Marketing Capital, as part of investment firm’s ‘Skin in the Game’ fund, that counts Verlinvest as an anchor investor.
March 2021 – Juicy Chemistry raised $6.3 million in Series-A funding round led by Belgium-based investment firm Verlinvest. According to Fintrackr’s estimates, Juicy Chemistry’s valuation stands at Rs 190 crore or $26 million.
Juicy Chemistry – About and How it Works
Juicy Chemistry started with a mission to spread awareness about certified organic skin, hair and personal care products and making people understand that every thing that we need for a healthy and beautiful skin is available from nature’s lap and to believe that labs can produce better ingredients then nature is just a fad!
Juicy Chemistry has come pretty far since it started five years ago. They have grown to have a 100+ product range.
Juicy Chemistry – Target Market Size
The company’s main target audience is people who are concerned about harsh chemicals and toxins in their current skin & hair care products and also customers who want to elevate their current choice of product from the “natural’ category to certified organic products.
Juicy Chemistry – How it started?
After suffering for over a decade with hyper-sensitive and acne-prone skin, and consulting with numerous dermatologists, Megha found that the products simply lacked efficacy. Disappointed, she wanted to try the organic route. But, a chance encounter with a sales person, trying to sell natural products, made Pritesh realize that some of the ingredients listed were used by them at their petroleum products manufacturing unit as raw material!
Juicy Chemistry started with Rs 5000/- and a make shift 10*10 kitchen in early 2015 with 2 employees. They added additional manufacturing facility in 2018 to make their current facility at 10,000 sq ft.
Juicy Chemistry – Products/Services
Juicy Chemistry believe that shopping for personal care products for you and your family should be both delightful & holistic. Personal care should not just be a sweet smelling experience, but should create the perfect harmony between the body, mind and spirit.
In line with their brand ethos, Juicy Chemistry is India’s first and only skin care brand to offer a complete range of skin care, hair care, personal care and aromatherapy products which are certified organic by Ecocert (France) in accordance with COSMOS V3 standards
Juicy Chemistry – Founders/Owners and Team
Juicy Chemistry was founded by Megha and Pritesh Asher in 2015. Megha and Pritesh Asher
Both Pritesh and Megha studied at Chinmaya International Residential school and went on to pursue their Bachelor’s degree at Griffith University, Australia. Megha was doing her degree in Criminology and Criminal Justice system while Pritesh was doing his bachelors in Business management. Megha went on to complete her masters in Journalism and mass communication, Pritesh came back to join his family business. Post marriage in 2009 with Pritesh, Megha moved to Coimbatore and started a clothing line as she was passionate about designing and couture.
They strongly adhere by the saying, “Team work makes the dream work.” And it quite does. The founders have got an amazing set of key workers who put their best foot forward to bear exceptionally tangible results.
Juicy Chemistry – Name, Tagline and Logo
During the initial product development days, the team was trying to formulate a soap using fresh beetroot juice and expected a completely different outcome to what they were expecting and Pritesh claimed that some Juicy Chemistry of ingredients and that pretty much stuck! This is how the company got it’s name.
Juicy Chemistry – Business Model and Revenue Model
Juicy Chemistry is predominantly a B2C business model with 90% of its revenue coming from online channels. Along with Juicy chemistry’s website, the brand also retail on Nykaa, Amazon, Myntra and other online channels. Juicy Chemistry also has a flagship store in Coimbatore and plans to expand its online presence aggressively in the coming days.
Juicy Chemistry – Startup Launch
Starting from a small 10*10 kitchen, juicy chemistry’s initial marketing efforts were more about educating the customers on the harmful ingredients that were hidden in everyday use cosmetics and even baby care products.
They participated in small trade shows that gave them the opportunity to get new customers and also to get feedback on their product. The company kept running out of products and customer always came back for more. A lot of their marketing was through word of mouth and fortunately continues to be so even today
Juicy Chemistry – User Acquisition and Growth
“To be very honest, we believe that no amount of marketing dollars spent is going to win you a customer the second time if the product and service offered in not worth customer’s money. For us, at juicy chemistry, customer satisfaction remains the top priority and word of mouth marketing has worked exceptionally in our favor. We also work closely with social media influencers to spread the message of simplified skin care and that has helped us grow exponentially.”, said Megha Asher, co-founder of Juicy Chemistry.
The company has grown by 60% in the last 12 months and is on track to cross revenues of 15 Crores in the next fiscal year. They started with 5 SKUs and 17 lakh revenue in the first year and currently doing over 7.5 Crore in revenue in the FY 19-20.
Juicy Chemistry – Revenue
Juicy Chemistry clocked revenue of Rs 6.25 crore in FY20. It is eyeing 4x growth and hopes to achieve sales of Rs 25 crore by the end of FY21.
Juicy Chemistry – Startup Challenges
One major challenge faced was customer’s questions about how their product is any different from other skincare products. The team understood this question from a customer’s point of view as they are constantly bombarded with products claiming to be natural/pure/organic or even Ayurvedic.
“We knew it was not enough to just claim that our product was organic and natural, it had to be proved to our biggest and most important stake holders, our customers.” – Pritesh Asher.
Today, Juicy Chemistry is India’s first & only skin care brand to have certified its entire range of skin care products under the ECOCERT Certification (France) according to COSMOS Standards under the Organic category.
Juicy Chemistry – Funding and Investors
Juicy Chemistry has raised a total funding of more than $6.95 million.
Juicy Chemistry – Advisors and Mentors
Veda corp has come on board as their financial advisors and will continue to guide them through the journey. They are also on their advisory team and helps them with strategies that can assist them right from products, marketing, team, networking, technology and all other value additions.
Juicy Chemistry – Recognition/Achievements
Juicy Chemistry is the first ever Indian brand with a complete certified organic products range by Ecocert (France) in accordance with COSMOS V3 Standard. COSMOS ORGANIC requires that at least 95% of the Ingredients should be from certified organic sources and the balance 5% should be natural.
Juicy Chemistry – Future Plans
The company see themselves doing a lot more products in the next 5 years, more organic, more rejuvenating products and also support sustainable development in the process. They are as excited and as driven about creating products as they were and they’ll be after five years too. Juicy Chemistry target to reach 30 Cr Revenue in the next 2 years and 65 Cr Revenue in the next 4 years of operations. And they’re very positive, dedicated about creating more organic products and delivering it to customers. They want to strive to be transparent, authentic and real with our consumers.
Juicy Chemistry – FAQs
Who is Juicy Chemistry Owner?
Megha Asher and Pritesh Asher founded Juicy Chemistry in 2015.
Is Juicy Chemistry Indian Brand?
Yes. Juicy Chemistry is Indian brand. It is headquartered at Coimbatore, Tamilnadu.
What is Juicy Chemistry?
Juicy Chemistry started with a mission to spread awareness about certified organic skin, hair and personal care products and making people understand that every thing that we need for a healthy and beautiful skin is available from nature’s lap and to believe that labs can produce better ingredients then nature is just a fad!
How much is the revenue of Juicy Chemistry?
Juicy Chemistry clocked revenue of Rs 6.25 crore in FY20. It is eyeing 4x growth and hopes to achieve sales of Rs 25 crore by the end of FY21.